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Exclusive Photos: Alessandra Ambrósio and Daughter Anja Model for London Fog

11/07/2012 at 10:00 AM ET

Alessandra Ambrosio
Courtesy London Fog

Move over, Gerber Baby! Alessandra Ambrósio’s daughter, Anja, takes the cake for cutest kid model on the block. The 4-year-old joins her supermodel mom as a new face of London Fog, starring in the brand’s winter 2012 campaign.

“I’m so proud of her,” Ambrósio tells PEOPLE exclusively about her daughter’s big gig. “As a mom, having my daughter steal the spotlight is pretty funny, and I just love it. It’s really cute.”

Anja of course models looks from the kids’ line, while Ambrósio poses in the brand’s outerwear, handbags, accessories and signature trench coats. “A good trench coat is always in style,” Ambrósio says. “It’s timeless.”

Ambrósio’s campaign debuts in December fashion and lifestyle magazines, as well as online, outdoor and in-store. She follows in the footsteps of Christina Hendricks, Gisele Bündchen, Eva Longoria and Nicole Scherzinger, all of whom have previously modeled for the brand.

But to Ambrósio, her campaign is the most special of all.

“These are timeless pictures that we’re going to have forever,” she shares of her mother-daughter photos. “We’re going to see them and remember that moment forever.”

Alessandra Ambrosio Courtesy London Fog

–Kate Hogan

PHOTOS: SHOP EIGHT GREAT FALL COATS!

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Showing 48 comments

Sandra on

Move over Gerber baby? Are you kidding me? Why can’t there be more than one adorable baby? In fact all babies are adorable. Stop trying to make everything a competition!

fanofboardwalkempire on

great photographs of the mom and daughter- but I don’t understand the nude shots at all? Whats up London Fog?

malley on

The nude photos are disturbing, when one thinks about it. But the other photo is just awesome. But then again, she is a supermodel, so she probably wanted a nude shoot for herself and daughter.Or the company paid her that much more to bare all her skin and that of her daughter’s. Money talks, people. Welcome to the 21st century. If we really want to stop child exploitation and sex trafficking we’d have to ALL stop buying magazines that feature such ads… but that would be neigh impossible.

Megan on

WHY the F*** is a child posed naked next to her naked mother in an ad? That is extremely inappropriate. If you want to pose naked, that’s fine, but leave your 4year old daughter and her innocence alone.

Glamslinky on

@ Miss Pedula — I don’t quite understand the whole posing nude thing either — is it supposed to sell London Fog? Or is it supposed to be avant-garde in a sense? I can see for an Ivory soap commercial…but meh. It was a bit over the top.

Reality on

Guys, get a grip. This kid is 4, not 14. Posting a shirtless picture of her is like posting a shirtless picture of a baby—completely innocent. Stop trying to make everything into a perverted scandal.

livy337 on

wow that kid is gorgeous!!!

4real on

plz stop hating—if you and your child had this opportunity, we would c u n this ad—beautiful family

Vi on

I think the photos are beautiful. If you notice the composition of the ‘nude’ photo, they are forming a heart…..precious. Beautiful photos of a beautiful Mom and daughter.

Jenna on

I must be missing the ‘heart’ thing on the nude pic..I don’t really understand it either, are they selling London Fog invisible coats or something? Weird. The other individual shot and one with her daughter clothed are beautiful!

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