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Why Justin Theroux Is Sampling Jennifer Aniston's Shampoo

10/17/2012 at 09:00 AM ET

Jennifer AnistonSipa

Now that Jennifer Aniston is the face and co-owner of Living Proof hair products, she has everyone using them — even her fiancé, Justin Theroux.

“He kind of has no choice,” she jokes to PEOPLE. “It’s what’s in the shower right now. You know he’s a guy, he just goes for what’s in the shower. But yes, he’s used it.”

And if he’s anything like his betrothed, he’s loving the company’s shampoos and conditioners — and their philosophy. “They’re still eager and they’re growing, and that’s what’s sort of fun,” she shares of the Massachusetts-based brand. “They’re still trying to crack the nut.”

That’s in part why Aniston decided to join the team. “I’ve been known for hair for so long and … it just never felt right,” she says of previous endorsement offers. “It has to ring true to me, and feel good. That’s the thing that’s exciting to me [with ownership], to be able to have creative participation and get behind the product in a way that is actually knowing what’s happening as opposed to selling what’s happening.”

Aniston says she’s loyal to products that work, and isn’t easily influenced by the next big beauty thing. “Whether it’s an Aveeno face cream (fun fact: she uses hers as eye cream, too!) that I’ve been using for 15 years or a Neutrogena cleansing bar, there are things that if you use them and feel confident … you’re telling the truth to consumers.”

But her best beauty tip comes without a price tag: “Sleep,” she says, laughing. “Honestly. Hydration — drink a lot of water — and get your sleep.” For more with Aniston, pick up the latest issue of PEOPLE, on newsstands Friday.

–Reporting by Julie Jordan

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Showing 27 comments

may on

awww jen and justin so cute, happy for both of you and i know that this hair care line would be successful. you got great hair

dgbd on

Pretty much all she has to talk about in her life is her hair, body and Mexico!
All her fans can say about her is she has nice hair!
She is dull as dirt. Can anyone name 5 interesting things she has done? Nope.

Lindee on

Jennifer has the stringiest messiest hair ever. Buy HER shampoo? Maybe for my mop

UnKnown on

That’s awesome and funny, my husband is same way, whatever’s in the shower is used LoL

Living Proof Products are awesome anyone can use them!

@ dgbd & Lindee well you two and other idiots who have nothing better to do then just dish out negative comments, your lonley sad and pathetic, get a life!

cynlee on

She is stunning!

Noneya on

Gee Lindee – where’s that pic of YOUR beautiful hair?!? And dgbd must be TOTALLY awesome if Jen is dull as dirt! Have a blessed day all!

Ann on

That why I like her

Stella on

So why are they using a photo of her that is at least 5 years old? These rags keeping using outdated photos of oldielocks.

Sunny on

But would Heidi bivens use it?

lac on

Why not mention the liquid face lift and the extensions to thicken hair. I think it is wrong that these celebs promote products but don’t give all the information.

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