Kendall Jenner Treats Cancer-Fighting Tween to a Fun Fashion Night Out

09/12/2012 at 02:30 PM ET

Kendall Jenner, Morgan Pierce Sara Jaye Weiss/Startraks

There’s been a lot to focus on this month: the 9/11 anniversary, the MTV Video Music Awards, Fashion Week. But something big has flown quietly under the radar: the fact that September is also Childhood Cancer Awareness Month. Kendall Jenner was one big star to recognize that this week, inviting a 9-year-old fashion fan — who’s battling neuroblastoma — to join her at a Fashion Week show.

Young Morgan Pierce “is a little fashionista,” her mom Emily tells PEOPLE. “She loves absolutely everything fashion.”

Jenner, hearing about Morgan, invited the tween to Tuesday night’s Style 360 Tumbler and Tipsy show (Style 360 founder David Manning helped facilitate, too). Morgan was diagnosed with cancer four years ago, was cleared one year later, but has since relapsed twice, and comes to New York’s Memorial Sloan-Kettering Cancer Center from her home in Florida for treatment.

Going to Tuesday night’s show “was a great distraction” for Morgan, Emily says. Jenner gave her guests the VIP treatment, getting them front-row seats, goodie bags and a backstage tour during hair and makeup, before hitting the catwalk herself. Women’s soccer star Alex Morgan came over to say hello, too. “It made it so special that Kendall was actually interested in September being Childhood Cancer Awareness Month,” Emily adds. And her daughter “was really excited to cheer Kendall on.” Jenner was excited, too.

“When I was told about Morgan and her dream to come to a fashion show, I wanted to do anything I could do to help make that happen,” the reality starlet tells PEOPLE. “Morgan was so sweet and excited to be at the show. I was honored to part of such a special night for her.”

Emily, who documents her daughter’s progress on sparklyflower.com, says Morgan is doing “well,” despite her illness. “She’s starting to understand the importance of spreading awareness, so being able to meet a celebrity like Kendall, and have her be interested in helping, is becoming more and more important to her,” she explains.

But it’s also — quite obviously — been a challenge for the Pierce family. “We try to make this a part of everyday life, and raise our kids to understand that there are hardships in everyone’s lives, and that we just have to move forward. We’re going to deal with it and help as many kids as we can.”

When not receiving treatment, Morgan is busy “styling everyone she knows,” Emily says. “She’s always had this passion, and she’s very good. From a young age, she paged through fashion magazines, putting together the looks she loved and creating her own style.”

And hopefully, in a few years, she can fully realize those dreams as a stylist or designer — as long as Childhood Cancer Awareness Month gets the attention it deserves. “It doesn’t get a whole lot of recognition,” Emily laments. “So that’s why we’re just so appreciative to David and Kendall for being so interested in what’s going on.”

To donate to children’s cancer research, visit cookiesforkidscancer.org. And to learn more about Childhood Cancer Awareness Month, visit bandofparents.org.

–Kate Hogan

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Showing 59 comments

Renee on

Aw, this was really sweet making a little girl’s dream come true always makes me smile!

Anon on

Jenner did it strictly for show – her momager from the depths, aka Kris Jenner, set this whole thing up. She did it for the press it would garner not for any charitable and pure kindness for the little girl. These Kardashian/jenners will do ANYTHING for publicity.

Cool on

It doesn’t matter the reasons why she did it….it’s the fact that she did do it. So what if it’s for pub, I see it as a win-win situation. Too bad if you can’t see that.

Frida s. on

What a kind thing to do!!

buddiesmama on

What a wonderful thing for Kendall to do. I don’t give a flying fig what you all think about the Kardashians/Jenners. Kendall helped a little girl cross something off of her bucket list and made to feel wonderful. None of us know how long this child may have, and to put someone down for doing something wonderful is just wrong.

JtotheV on

I’d far rather have them garner publicity by acting classy than by doing sex tapes. If this is their new publicity strategy, keep it coming…

Vish on

You know, neurblastoma SUCKS! My cousin was diagnosed when he was four. He went through chemo treatments, radiation, and two bone marrow extractions (because the first one arrived late to the lab and spoiled), then one marrow reinsertion. I don’t care WHY Kendall did this, but only that she did. When their idols step up and say, “You are SO cool, keep fighting!” it can do wonders not only for the kids, but for the families as well. *hugs* to Kendall, and also to Garth Brooks, who through Make-a-Wish reached out to my cousin so many years ago. Best of luck to you, Morgan!! Pulling for you here in New Mexico, and great pose! ;)

manomer on

Agreed. No matter what her reasoning is…if she made a child who is suffering from a horrid illness happy then WHO CARES. It is hard to believe someone can’t see that….which makes YOU (ANON) the bad person here.

Vish on

PS- my cousin in now in his twenties, and a rep for a pharmaceutical company… can’t believe I forgot to put that. LOL GO MORGAN GO!!! :) :)

Chelsea on

way to go, Kendall

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