Rachel Zoe, La La Anthony Star in Shopbop's New Video Series

08/31/2012 at 04:30 PM ET

If you haven’t yet heard, Shopbop got a facelift. And not only is the site rocking a brand new look, but it’s also calling on some of fashion’s biggest names to promote its new video game (yes, it has a video game). Shopbop’s version of Angry Birds — dubbed the “Launch Pad” — parodies the shopping site’s mission to “launch” fashion to the masses.

The game also shows a side to fashion that’s rarely seen: its sense of humor. To spread the word about the new venture, the site created hilarious vignettes starring Rachel Zoe, La La Anthony, Camilla Belle, stylist June Ambrose and designers Thakoon and Rachel Roy (among others). The first installment features designer Chris Benz and some unlikely Shopbop workers. Check it out above.

The Launch Pad will debut on Sept. 5, right before New York Fashion Week. Tell us: What do you think of Shopbop’s redesign?

–Jennifer Cress

SHOP STAR LOOKS — FOR LESS!

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Zoro on

I am almost 80 years old. I have steiudd, been refreshed by “Leaves of Grass” & revered Walt Whitman for 7 decades. For the past 1/4 century I have portrayed ( I call it personating )him in his “Good Gray Poet” persona at all manner of venues, colleges, universities, highschools, Civil Wat & other historical ceremonies & observances, theatres, TV & films, & regularly performed & functioned as a resource at his birthplace in Huntington, Long Island, NY & his last residence in Camden, NJ. I thoroughly support these commercials. For me anything that brings Walt & his poetry to the attention of new readers, especially young people, is a glorious win win. Darrel Blaine Ford/Walt Whitman

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