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Taylor Swift Brings 'Red' to Life in New Fragrance Ad
Courtesy Elizabeth Arden
“I love the look of my ad,” Swift tells PEOPLE. “I’m wearing this amazing gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”
The crimson theme translates to the scent’s bottle, too: it’s red, of course, and bejeweled with a cluster of antiqued gold charms — a bird, a flower, a leaf and a sparkling crystal — hand-selected by Swift.
The scent itself — a follow-up to last year’s Wonderstruck — has a blend of wild berries and flowers, with notes of passion fruit, white musk and vanilla. When it hits stores in September, it will retail for $49.50-$59.50, with body lotion available for $29.
“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift explains. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.” Hmm … we wonder to whom she’s referring.
Want a free sample of Wonderstruck Enchanted? Head over to the fragrance Facebook page!