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Michael Phelps Dives Into New Louis Vuitton Campaign

08/16/2012 at 12:30 PM ET

Michael Phelps for Louis Vuitton Courtesy Louis Vuitton

Michael Phelps is making a splash in the fashion world this week: he was just named the newest face of Louis Vuitton. The Olympic swimmer — who wrapped up his athletic career last week at the London games — joins former Soviet gymnast Larisa Latynina in a striking new pictorial for the brand’s “Core Values” campaign.

According to a release, the two sports icons talked about their backgrounds, their training and “the importance of transmitting their passion to others” during their shoot. We wonder if they also talked about the fact that Phelps beat 77-year-old Latynina’s medal record when he won silver on July 31?

Photographer Annie Leibovitz captured the two while in conversation (she also snapped Phelps wearing a Speedo in a tub recently, as well). The sports stars follow in the steps of past Louis Vuitton spokesmodels Muhammad Ali, Angelina Jolie, Bono, Buzz Aldrin, Jim Lovell, Mikhail Gorbachev and Sally Ride.

–Kate Hogan

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Showing 18 comments

Tiffany on

I liked the first ad a lot! he looked great! In this one his hair is reaching new levels if you know what i mean..plus i rather see him without a shirt! maybe that is just me!

fanofboardwalkempire on

that is a great looking photograph!

Angela on

holy smokes! looking good, Michael!

Leeza on

Did he get his nose done? it looks smaller. (not asking to be mean, I really want to know)

Ke on

Did you see the one where he is in a bathtub. It looks like he is releasing gas.

JCO on

@KE … I thought the same exact thing when I saw the photo!!! I was like, dafuq?

Shea on

Annie Leibovitz is a genius.

Maria on

Even beautiful Louis Vuitton can’t make him attractive.

ivixen on

I like Michael Phelps, and he still does nothing for me as a model. He’s obviously physically fit beyond belief, but his proportions look awkward as a model to me. I hope he has every success, and I still won’t be swayed to buy anything just because he’s the face of a particular brand.

heather on

He looks great good for him to be blessed with such great talent and looks

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