Pink Is the Newest Face of CoverGirl!

08/06/2012 at 12:45 PM ET

PinkCourtesy CoverGirl

The CoverGirls had better look out — there’s a tough new girl in town. Pink was named the newest face of the beauty brand Monday, joining Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah (plus two Olympic stars).

“Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor,” the singer says in a release. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”

“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” adds CoverGirl vice president and general manager Esi Eggleston Bracey. “We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”

Going hand-in-hand with that image, Pink will first promote what the brand is touting as a “bold new mascara innovation,” and celebrate “beauty with an edge” through all of her campaigns. Her first ads will debut this fall. Tell us: What do you think of Pink as a new face of CoverGirl? 

STUDY UP ON STARS’ SURPRISING BEAUTY SECRETS

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Fashionwidget on

This should be interesting.

Fashionwidget on

Reblogged this on Fashionwidget and commented:
This is an ad campaign I would like to see.

GSquared on

I think she’s the perfect type of Covergirl! I didn’t like Taylor Swift because I think being America’s sweetheart wasn’t a good representation of girls or women in the world, nobody’s that good of a goody-two-shoes; and Drew Barrymore is beautiful, but kind of hazy. Pink’s personality and look on life is something relatable to me and a lot of other people. Plus, I think it’s great to add a little tough attitude to the line!

Kunitaka on

Hi!Whenever I try applying eeelinyr on my button lash, it never turns out right and looks really horrible i have blue eyes so maby thats why it looks so bad? or maby im applying it wrong? I also have the same liquid eeelinyr and cant seem to get it close to my top lash line ethier..would you be able to do a eeelinyr turtorial?

lily on

i used to love her but she turned out to be another ellen ,natllie portman and carrie underwood they claim they love animals but endorse companies that tests on helpless creatures.shame on them

Ava on

Wow – what a hypocrite! P!nk claims to be such a staunch animal advocate! If she really was. She wouldn’t be making money off of a company who notoriously tests on animals! Covergirl sells in China, which requires animal testing. P!nk is a FRAUD will will do anything for money! She’s a liar! She doesn’t care at all about the welfare of animals!

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