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Pink Is the Newest Face of CoverGirl!

08/06/2012 at 12:45 PM ET

PinkCourtesy CoverGirl

The CoverGirls had better look out — there’s a tough new girl in town. Pink was named the newest face of the beauty brand Monday, joining Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah (plus two Olympic stars).

“Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor,” the singer says in a release. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”

“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” adds CoverGirl vice president and general manager Esi Eggleston Bracey. “We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”

Going hand-in-hand with that image, Pink will first promote what the brand is touting as a “bold new mascara innovation,” and celebrate “beauty with an edge” through all of her campaigns. Her first ads will debut this fall. Tell us: What do you think of Pink as a new face of CoverGirl? 

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stellaa on August 7th, 2012

Really??She is not pretty..alot more choices out there..

antskip2 on August 7th, 2012

Love love love me some Pink.

Esme on August 7th, 2012

Hypocrite…or has Covergirl stopped testing on animals?

Erin on August 7th, 2012

I LOVE Pink!! I am just so excited to see a large company like CG promoting such awesome, confident, and REAL women! She is truly one of my role models (and I’m in my late 30′s). (I will admit that I, too, am a bit concerned, if CG still tests on animals?! I will need to check that out because I’m pretty sure Ellen and PInk would not endorse such a company.) But overall, I commend these companies like Dove Soap and CG for stepping up and helping to show Americans that REAL women in Hollywood come in all shapes, sizes, ethnicities, attitudes, styles, and backgrounds. Go get ‘em, Pink!! :)

adkins on August 7th, 2012

It’s about time!! Pink is my idol! Love, Love, Love her. She makes it okay to be “not the norm” and still feel okay about yourself. I swear it seems like she writes every song just for me, about me.

Rebecca on August 7th, 2012

I love Pink but Covergirl still does test on animals which is why i will never buy there products. As for the comment “would you rather they test on humans” I say yes there called inmates!!! especially if they have a death sentence. And yes Im a vegan and a member of Peta-so is Pink. She not only slammed Selena Gomez but also the royal family. Really hope she didn’t realize and didn’t decide to sell out.

Kim on August 7th, 2012

Well I can end the debate. I contacted Cover Girl last night via there Facebook page and ask them point blank “Do you test on animals?”. Here, in part, is the reply I got. “thanks for bringing up this very important topic and I’m happy that I can tell you more about this. Our research policy is very clear that we do not test on animals unless required to by law.” Please note the last few words..”UNLESS REQUIRED TO BY LAW.” This is BS. Law does not require many other make-up companies to test on animals, so why CG??? This is an EXCUSE and the answer is YES.

DMS on August 7th, 2012

COVERGIRL was one of the largest global brands to conduct animal testing but that is no longer the case. Over a decade ago, Procter & Gamble’s Beauty & Grooming businesses discontinued testing on animals and committed itself to developing non-animal alternative methods to ultimately permit the elimination of animal testing. So good for Pink
Love her!

Kelly C. on August 7th, 2012

So very disappointed in her for endorsing a company that does horrible testing on animals especially since she has been a voice for animal cruelty for years, same with Ellen Degeneres…shame on both of them for letting money come in the way of the rights of animals.

Sarah on August 9th, 2012

Wait….i thought Ellen was.i guess they changed it it to pink.cool!

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