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Pink Is the Newest Face of CoverGirl!

08/06/2012 at 12:45 PM ET

PinkCourtesy CoverGirl

The CoverGirls had better look out — there’s a tough new girl in town. Pink was named the newest face of the beauty brand Monday, joining Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah (plus two Olympic stars).

“Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor,” the singer says in a release. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”

“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” adds CoverGirl vice president and general manager Esi Eggleston Bracey. “We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”

Going hand-in-hand with that image, Pink will first promote what the brand is touting as a “bold new mascara innovation,” and celebrate “beauty with an edge” through all of her campaigns. Her first ads will debut this fall. Tell us: What do you think of Pink as a new face of CoverGirl? 

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Showing 85 comments

Lili on August 6th, 2012

AWESOME!! Love her.. she is a real beauty!

undicineen on August 6th, 2012

Love Pink as a new CoverGirl. I think CoverGirls’ diversity is fabulous, such a great range of beautiful women!

Montie on August 6th, 2012

Directly from pgbeautyscience.com, the company that owns CoverGirl:

We stopped animal testing of cosmetic products a decade ago – globally; years before this was mandated in the E.U.

Bonnie Aurand on August 6th, 2012

I love PINK so much
She resonates such strength and confidence with just a twist of sass.
Gotta love her

Stormie Woods on August 6th, 2012

I love Pink so I think this is a fantastic choice.

Kim on August 6th, 2012

Montie, pardon me if I don’t believe a blurb from pg beauty. I prefer to do research outside of a company that OWNS and therefore is trying to SELL a product. According to The Vegetarian Site (list last updated Feb. 26, 2012) Cover Girl IS still using rabbits to test products. Why a company needs to put chemicals into an innocent animals eyes is beyond me. MANY other companies DO NOT use animals..and regardless of how much I like Pink..I will not be buying Cover Girl products.

Kim on August 6th, 2012

BTW, Ellen has also taken heat for working for them due to the animal testing issues.

Jenn on August 6th, 2012

COVERGIRL was one of the largest global brands to conduct animal testing but that is no longer the case. Over a decade ago, Procter & Gamble’s Beauty & Grooming businesses discontinued testing on animals and committed itself to developing non-animal alternative methods to ultimately permit the elimination of animal testing

Scarlet on August 6th, 2012

Cover Girl, or any of their subset companies, test on animals and haven’t for almost 10 years. In fact, they were the first major, mainstream cosmetics company in the US to discontinue animal product testing. Their company also spearheads an animal-alternative research program that translates to not just cosmetics, but all brands of consumer products, and the have a sister line of cosmetics that is animal free, animal byproduct free, and all natural.

All of this information can be found quite easily on the Internet, as well as on their webpage, and the P&G site show that they discontinued animal testing, and were certified as such by the government and numerous consumer bureaus, almost a decade ago.

Heather on August 6th, 2012

I also learned doing research years ago that Cover Girl was one of the first to stop animail testing. And I am sure that Ellen and Pink did their research as well. They have many connections and are probably more aware of who does and doesn’t test on animals. Especially being the advocates that they are! People just want to believe what they want. And point the finger just to complain for the sake of complaining!

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