Why Mario Lopez Broke His Vow to Never Again Go Shirtless

08/03/2012 at 09:00 AM ET

Mario Lopez Underwear
Courtesy Mario Lopez

In 2008, Mario Lopez seemed sure about one thing: he’d keep himself covered in public around cameras.

But after telling PEOPLE, “My shirtless photo-shoot days are behind me,” the Extra host, who was covered in gold paint, showed off his stellar physique on Sunday while shooting promos for his latest underwear line, MaLo by Mario Lopez, which also includes undershirts and workout tees.

“That was true, as far as posing just to pose goes,” Lopez told PEOPLE of his vow to keep his shirt on. “But I’m selling underwear! There’s an intention there and a purpose. I’ve kept true to my word and I’ve never posed just to pose for artistic sake or whatever. And believe me, I get asked a lot.”

Lopez’s line, currently sold at Target, is about to launch in a large selection of Kmart stores beginning on Sept. 2.

The former Saved by the Bell star, who always wanted his own line of apparel, said, “Why not start with underwear? Everyone needs them, right? With all the working out and the sweat and the things that guys do, these really hold up their quality.”

As for the accompanying gold-themed ads, Lopez said, “I wanted the campaign to be cool and kind of sexy, too.” But not so sexy? The painting process, which took an hour.

“It wasn’t as bad as I thought, but it was really tough to get off,” he explained of the paint. “I had to take a few showers and there was a lot of scrubbing. I felt like an Oscar or a trophy. But then I started to feel like a tin man.”

Among the fans of his sexy snapshots? His fiancée, Courtney Mazza.

“She’s used to [nudity] around our house,” Lopez said with a laugh. “But no, she’s smart, she gets it, she knows it’s an underwear line, so it is what it is. It’s not so bad. She’s super cool. She got a chance to pose as well.” Guess we’ll be on the lookout for those photos, too! Tell us: Would you buy underwear from Lopez?

–Dahvi Shira

WANT MORE CUTE, SHIRTLESS GUYS? SEE THESE SUPER-HOT OLYMPIANS!

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Showing 12 comments

Shea on

1. MaLo is entirely too feminine of a name for men’s underwear
2. “I’ve kept true to my word and I’ve never posed just to pose for artistic sake or whatever. And believe me, I get asked a lot.” Wow. Humility anyone?
Go ahead, rip away. He irks me.

Bennie on

Oh, puh-leeze… it’s not like he has been competing with Leonardo DiCarpio or Christian Bale for quality acting jobs. He had bills to pay and a family to feed. This is probably the only kind of “artistic” offers that he was getting.

Linda on

Mario, dude when they were photoshopping your bod couldn’t you have them do something with your expression? You look like one of those guys who are about ready to walk into the “To Catch A Predator” house. Seriously it makes me want to scream for an adult. Where is Chris Hanson when you need him?

fan on

Well I’m not a guy so won’t buy his underwear for me but will buy for my husband. I admire him for keeping himself in such great shape. He seems very personable as a TV host and should have won Dancing With the Stars. Go Mario.

Today on

I love Mario Lopez…he so pleasant to listen to

Mischa on

He doesn’t need anyone stroking his ego.. He does it just fine on HIS OWN. Sad part is, he doesn’t even realize what a HUGE knob/tool he is. Reality check for one please!

nakedbelow on

I hate it when guys wear underwear. No no no no. Commando all the way. Period. Women too. Underwear is ICKY!

And Malo means….BAD! DUH!

fanofboardwalkempire on

Well- Mario is pretty revealing in this branding of the underwear brand. Mario is a great guy and very sincere and we do all need underwear so why not? I hope the brand does well. I though Malo in spanish meant bad,sick or poorly? didn’t anyone proof the brand name?

kyliekoo on

if he married JLo what would they call themselves.. JMaLo, MaJLo ? ridiculous name for men’s underwear.. won’t buy them for my honey

Lizzie on

MARIO LOPEZ & his FIANCE are a beautiful lookin’ couple & their daughter, GIA, is just too cute, those cheeks of her are made 4 kissin’!! BlessingS to this LOVELY FAM!!

Kim on

Since the money will be going to his girlfriend, I will not be buying them. He has changed so much ever dating that woman!

Sarah on

Really.come on now.

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