First Look: Nicole Richie for Macy's Impulse
Courtesy Macy’s; Inset: Splash News Online
Macy’s Inc. chief marketing officer, Martine Reardon, explained earlier this summer that the “bohemian chic” line will have a “very definitive look, very free style and … pay homage to [Richie's] style” — and it seems that the affordable collection lives up to the description.
The first look (left) is a printed maxi with flowy sleeves, while the second number (middle) is a long-sleeved mini dress. The collection also includes pants and shirts as seen in the third sketch (right), but naturally, the pieces have a graphic pattern to adhere to Richie’s aesthetic.