Lady Gaga Poses Naked in Bizarre Fragrance Campaign

07/17/2012 at 11:30 AM ET

Lady Gaga Fragrance CampaignSteven Klein/Courtesy Coty

We thought there was nothing else Lady Gaga could do to shock us, but leave it to the envelope-pushing singer to make jaws drop yet again. And this time it’s not about what she wore, it’s about what she didn’t wear.

The superstar Tweeted an image of her new fragrance ad in which she lounges naked covered only by a face mask and miniature men. Yes, it’s as weird as it sounds.

The unconventional campaign — shot by photographer Steven Klein — suits the unusual scent, Lady Gaga Fame. Dubbed “the first-ever black perfume” (it turns clear once spritzed) the aroma is described as dark, sensual and light according to WWD. The fragrance features notes of belladonna, incense, saffron, honey, apricot nectar, crushed tiger orchid and jasmine sambac, thankfully not blood and bodily fluids, as originally rumored.

Before leaking the image, Gaga revealed she was rather uneasy: “i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she Tweeted.

Along with print ads set to run in September fashion magazines, a television commercial and a three-minute film are also slated to promote the perfume. Lady Gaga Fame hits beauty counters this November. Tell us: What do you think of Gaga’s campaign image? Will you buy Fame?

–Jennifer Cress


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Showing 58 comments

Kevin Walker on

Adventurous, but hardly “bizarre.”



Brenda Underwood on

I love Gaga for her boldness!! Can’t wait to smell the perfume love deep fragrances! Way to go woman for making everyone uneasy love her!!

Caroline on

Ah. She’s getting boring. It’s not even entertaining anymore when you are just outrageous for the sake of being outrageous.

When will her 15 minutes be up?

LN on

Absolutely LOVE the ad. So creative and interesting! She has a beautiful body, and all the naughty bits are covered up…so I don’t see what all the fuss is about. The perfume sounds amazing! I will definitely try it when it comes out. Good for you, Gaga!!

sookie on

Madonna has done EVERYTHING Gaga has copied, already. Yawn.

mopps on

Bought a bottle on E-BAY and love it. It has such a different smell compared to other brands. And it was only about $80.Think I’ll order another, maybe two for Christmas gifts.

AK on

Art is Art and this is Art. It’s not about 15 seconds its about pushing the limits and boundaries and this picture is all of the above. I see the metaphore but I also keep an open mind and respect creativity. Hats off to Steven Klein for his boldness.

Joelk on

Thank God for photoshop and airbrushing….she wasn’t “born this way,” no shock, just tasteless.

christa on

Please, this is not bizzare.

Lady Gaga Poses Naked In Bizarre Fragrance Ad | Microdiax on

[…] the envelope once again – this time with her first beauty campaign View full post on Latest News This entry was posted in Uncategorized and tagged Bizarre, Fragrance, Gaga, Lady, Naked, Poses by […]

Lila on

I think its great! My friend is Benz Veal and he is the guy on her abdomen in this photo. Its quite creative and alluring!!!!



Marci Gifford on

Interesting but hardly the weirdest thing she’s done. Actually pretty tame for Gaga…

Sophii on

it’s not really bizarre… it’s daring and it’s different. i wouldn’t be surprised if it smells really nice

jhonyguy04 on

omg!!! I love it!! its so fresh and sexy!!

lilmissmatched on

Since when is being naked ALL the time a NEW and innovative concept??? For Gaga…this is mediocre at best.

Tricia Stansberry on

Really don’t think this is that weird considering this is the woman who has worn meat, worn prosthetic cheekbones, and appeared in a music video naked whilst covering herself in Honey Nut Cheerios.


Leave it to Ga Ga. Love her.

whatever on

love it

Gary on

She has such a sexy beautiful body! Good to see her unashamed and willing to expose this sweetness to the world.

Anna on


aryahnnah on

She has a nice body, but they got a little bit carried away with her breasts since they obviously aren’t that big and round.

LBM on

I’m not wild about her, but that is pretty cool. She has always had a smoking body and she does love to show it off.

Sandra on

Gee she has a lot of aliens to pick off…better become a Scientologist..they can help LOL

den on

She looks great in the ad! Shocking? Hardly. Go for the gusto, doll ~ have fun!! ;o)

Kim on


nazli on

i like it!

Angel on

I think it is sexy and will make many famous people out there jealous and many of us consumers buy it. Actually looks like ever woman’s fantasy.

DJ on

Hardly shocking, what I love is that her face is covered up.

Glamslinky on

I really wish she’d go away already.

Lo From Wisco on

Really? This is what you people consider art? Well then, I can assume you are just pretentious as she is. Her ego just KILLS me. I can’t wait until she fades into obscurity.

Liz on

It’s only bizarre to those who are abnormal. She looks gorgeous as always. All the power to Mother Monster.

Karen on

Art is art, it is neither good or bad. However, one can prefer it or not. I love and respect the creativity of this ad, but I don’t want it hanging on my wall. And I will test the fragrance. Keep it up LG and Steven.

D White on

Absolutely love the ad – very outrageous like GaGa – great advertising! can’t wait to smell the fragrance! that’s what it’s all about right?? Finally someone thinking out of the box that is creative!!

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Sandy on

Seems to fit her personality and I would expect this so NO I was not shocked by this add at all. Do I like her NO, would I buy her perfume-NO.

New Yorker Guy on

Gaga, you are an enormously talented artist!
Darling, the world loves you and the world thanks you for bringing ‘real’ music back on the radio
with “FAME.” If you can only imagine the millions of men (and certain women) in the world who would
love to be in that picture with you!

bb on

“the aroma is described as dark, sensual and light”

It’s both dark and light, huh?? What does that even mean?

Diane on

It’s artistic and quite refreshing.

Americans need to stop being so prudish about sex and the human body.

lovemakeer on

i WANT TO see pubic hair too.

Punky on

If you think she’s getting boring, you’re not paying attention.

Sasha on


Ryry on

a) not a shock because she’s usually in state of disrobing
b) she doesn’t look like she smells very good to begin with so I wouldn’t buy her fragrance
c) her antics have become desperate and boring.

Sarah on

The longest 15 minutes ever!

... on

Keep trying, Gaga.

amanda on

She seems like she tries so hard to be over the top, to have everyone looking at her, and talking about her, its getting old. When she first started out she didn’t dress like this at all, she had brown hair, no wild clothes, she’s just a product. This “lady gaga” isn’t even the real her. She’s a plain jane in real life. Quite boring.

steph on

over her already. her clownish antics have taken her talent and put it right down the toilet

Jennifer on

*Yawn* Just another recycled Madonna, and I didn’t think she was all that…..

Maryse on

I will be preordering this for my friends and I next week at Macy’s. Can’t wait.

Susan on

As a 58 year old woman I must say “I LOVE IT”. That photo is art pure and simple. People need to stop comparing her to Madonna as Lady Gaga does it with class. Something Madonna has never had and never will.

Karina on

If this was not Lady Gaga then news outlets would not really describe this Ad as bizarre. It’s just a playful/sexy allusion to Gulliver’s Travels. Seriously, Lady Gaga has not copied Madonna in any sense, it’s ridiculous that there are comments bringing their feud up. I don’t think Madonna could have dreamed of coming up with a concept like this. She is just an old attention-wh*** who is jealous of younger singers’ success in the industry while she plummets in popularity and sales.

What Eva on

It’s Lady Ga Ga,it is what it is,she does remind me of Madonna. Imitation is the most sincerest form of flattery.

Sal on

Weird ad, but she’s rocking it with that smoking bod. Another reason for all of us to take care of being born this way…

MA on

Way to go Lady Gaga…. :)

Chidow on

Is Lady Gaga ever fully clothed?

ziad on

Simply stunning.

Lois on

Yes it is art and quite wonderful. Adventurous as well as fun, Gaga does it again. The ingredients sound intriguing, can’t wait to buy a bottle.

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