Lady Gaga Poses Naked in Bizarre Fragrance Campaign

07/17/2012 at 11:30 AM ET

Lady Gaga Fragrance CampaignSteven Klein/Courtesy Coty

We thought there was nothing else Lady Gaga could do to shock us, but leave it to the envelope-pushing singer to make jaws drop yet again. And this time it’s not about what she wore, it’s about what she didn’t wear.

The superstar Tweeted an image of her new fragrance ad in which she lounges naked covered only by a face mask and miniature men. Yes, it’s as weird as it sounds.

The unconventional campaign — shot by photographer Steven Klein — suits the unusual scent, Lady Gaga Fame. Dubbed “the first-ever black perfume” (it turns clear once spritzed) the aroma is described as dark, sensual and light according to WWD. The fragrance features notes of belladonna, incense, saffron, honey, apricot nectar, crushed tiger orchid and jasmine sambac, thankfully not blood and bodily fluids, as originally rumored.

Before leaking the image, Gaga revealed she was rather uneasy: “i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she Tweeted.

Along with print ads set to run in September fashion magazines, a television commercial and a three-minute film are also slated to promote the perfume. Lady Gaga Fame hits beauty counters this November. Tell us: What do you think of Gaga’s campaign image? Will you buy Fame?

–Jennifer Cress


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Showing 58 comments

Susan on

As a 58 year old woman I must say “I LOVE IT”. That photo is art pure and simple. People need to stop comparing her to Madonna as Lady Gaga does it with class. Something Madonna has never had and never will.

Karina on

If this was not Lady Gaga then news outlets would not really describe this Ad as bizarre. It’s just a playful/sexy allusion to Gulliver’s Travels. Seriously, Lady Gaga has not copied Madonna in any sense, it’s ridiculous that there are comments bringing their feud up. I don’t think Madonna could have dreamed of coming up with a concept like this. She is just an old attention-wh*** who is jealous of younger singers’ success in the industry while she plummets in popularity and sales.

What Eva on

It’s Lady Ga Ga,it is what it is,she does remind me of Madonna. Imitation is the most sincerest form of flattery.

Sal on

Weird ad, but she’s rocking it with that smoking bod. Another reason for all of us to take care of being born this way…

MA on

Way to go Lady Gaga…. :)

Chidow on

Is Lady Gaga ever fully clothed?

ziad on

Simply stunning.

Lois on

Yes it is art and quite wonderful. Adventurous as well as fun, Gaga does it again. The ingredients sound intriguing, can’t wait to buy a bottle.

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