Lady Gaga Poses Naked in Bizarre Fragrance Campaign

07/17/2012 at 11:30 AM ET

Lady Gaga Fragrance CampaignSteven Klein/Courtesy Coty

We thought there was nothing else Lady Gaga could do to shock us, but leave it to the envelope-pushing singer to make jaws drop yet again. And this time it’s not about what she wore, it’s about what she didn’t wear.

The superstar Tweeted an image of her new fragrance ad in which she lounges naked covered only by a face mask and miniature men. Yes, it’s as weird as it sounds.

The unconventional campaign — shot by photographer Steven Klein — suits the unusual scent, Lady Gaga Fame. Dubbed “the first-ever black perfume” (it turns clear once spritzed) the aroma is described as dark, sensual and light according to WWD. The fragrance features notes of belladonna, incense, saffron, honey, apricot nectar, crushed tiger orchid and jasmine sambac, thankfully not blood and bodily fluids, as originally rumored.

Before leaking the image, Gaga revealed she was rather uneasy: “i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she Tweeted.

Along with print ads set to run in September fashion magazines, a television commercial and a three-minute film are also slated to promote the perfume. Lady Gaga Fame hits beauty counters this November. Tell us: What do you think of Gaga’s campaign image? Will you buy Fame?

–Jennifer Cress


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Showing 58 comments

lovemakeer on

i WANT TO see pubic hair too.

Punky on

If you think she’s getting boring, you’re not paying attention.

Sasha on


Ryry on

a) not a shock because she’s usually in state of disrobing
b) she doesn’t look like she smells very good to begin with so I wouldn’t buy her fragrance
c) her antics have become desperate and boring.

Sarah on

The longest 15 minutes ever!

... on

Keep trying, Gaga.

amanda on

She seems like she tries so hard to be over the top, to have everyone looking at her, and talking about her, its getting old. When she first started out she didn’t dress like this at all, she had brown hair, no wild clothes, she’s just a product. This “lady gaga” isn’t even the real her. She’s a plain jane in real life. Quite boring.

steph on

over her already. her clownish antics have taken her talent and put it right down the toilet

Jennifer on

*Yawn* Just another recycled Madonna, and I didn’t think she was all that…..

Maryse on

I will be preordering this for my friends and I next week at Macy’s. Can’t wait.

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