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Lady Gaga Poses Naked in Bizarre Fragrance Campaign

07/17/2012 at 11:30 AM ET

Lady Gaga Fragrance CampaignSteven Klein/Courtesy Coty

We thought there was nothing else Lady Gaga could do to shock us, but leave it to the envelope-pushing singer to make jaws drop yet again. And this time it’s not about what she wore, it’s about what she didn’t wear.

The superstar Tweeted an image of her new fragrance ad in which she lounges naked covered only by a face mask and miniature men. Yes, it’s as weird as it sounds.

The unconventional campaign — shot by photographer Steven Klein — suits the unusual scent, Lady Gaga Fame. Dubbed “the first-ever black perfume” (it turns clear once spritzed) the aroma is described as dark, sensual and light according to WWD. The fragrance features notes of belladonna, incense, saffron, honey, apricot nectar, crushed tiger orchid and jasmine sambac, thankfully not blood and bodily fluids, as originally rumored.

Before leaking the image, Gaga revealed she was rather uneasy: “i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she Tweeted.

Along with print ads set to run in September fashion magazines, a television commercial and a three-minute film are also slated to promote the perfume. Lady Gaga Fame hits beauty counters this November. Tell us: What do you think of Gaga’s campaign image? Will you buy Fame?

–Jennifer Cress


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Showing 58 comments

Glamslinky on

I really wish she’d go away already.

Lo From Wisco on

Really? This is what you people consider art? Well then, I can assume you are just pretentious as she is. Her ego just KILLS me. I can’t wait until she fades into obscurity.

Liz on

It’s only bizarre to those who are abnormal. She looks gorgeous as always. All the power to Mother Monster.

Karen on

Art is art, it is neither good or bad. However, one can prefer it or not. I love and respect the creativity of this ad, but I don’t want it hanging on my wall. And I will test the fragrance. Keep it up LG and Steven.

D White on

Absolutely love the ad – very outrageous like GaGa – great advertising! can’t wait to smell the fragrance! that’s what it’s all about right?? Finally someone thinking out of the box that is creative!!

Lady Gaga Poses Nude In New Ad for “Fame” « Digiindie on

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Sandy on

Seems to fit her personality and I would expect this so NO I was not shocked by this add at all. Do I like her NO, would I buy her perfume-NO.

New Yorker Guy on

Gaga, you are an enormously talented artist!
Darling, the world loves you and the world thanks you for bringing ‘real’ music back on the radio
with “FAME.” If you can only imagine the millions of men (and certain women) in the world who would
love to be in that picture with you!

bb on

“the aroma is described as dark, sensual and light”

It’s both dark and light, huh?? What does that even mean?

Diane on

It’s artistic and quite refreshing.

Americans need to stop being so prudish about sex and the human body.

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