Lady Gaga Poses Naked in Bizarre Fragrance Campaign

07/17/2012 at 11:30 AM ET

Lady Gaga Fragrance CampaignSteven Klein/Courtesy Coty

We thought there was nothing else Lady Gaga could do to shock us, but leave it to the envelope-pushing singer to make jaws drop yet again. And this time it’s not about what she wore, it’s about what she didn’t wear.

The superstar Tweeted an image of her new fragrance ad in which she lounges naked covered only by a face mask and miniature men. Yes, it’s as weird as it sounds.

The unconventional campaign — shot by photographer Steven Klein — suits the unusual scent, Lady Gaga Fame. Dubbed “the first-ever black perfume” (it turns clear once spritzed) the aroma is described as dark, sensual and light according to WWD. The fragrance features notes of belladonna, incense, saffron, honey, apricot nectar, crushed tiger orchid and jasmine sambac, thankfully not blood and bodily fluids, as originally rumored.

Before leaking the image, Gaga revealed she was rather uneasy: “i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she Tweeted.

Along with print ads set to run in September fashion magazines, a television commercial and a three-minute film are also slated to promote the perfume. Lady Gaga Fame hits beauty counters this November. Tell us: What do you think of Gaga’s campaign image? Will you buy Fame?

–Jennifer Cress

SHOP THE BEAUTY PRODUCTS WE’RE OBSESSED WITH

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Showing 58 comments

Gary on

She has such a sexy beautiful body! Good to see her unashamed and willing to expose this sweetness to the world.

Anna on

LOVE IT!

aryahnnah on

She has a nice body, but they got a little bit carried away with her breasts since they obviously aren’t that big and round.

LBM on

I’m not wild about her, but that is pretty cool. She has always had a smoking body and she does love to show it off.

Sandra on

Gee she has a lot of aliens to pick off…better become a Scientologist..they can help LOL

den on

She looks great in the ad! Shocking? Hardly. Go for the gusto, doll ~ have fun!! ;o)

Kim on

WTF?

nazli on

i like it!

Angel on

I think it is sexy and will make many famous people out there jealous and many of us consumers buy it. Actually looks like ever woman’s fantasy.

DJ on

Hardly shocking, what I love is that her face is covered up.

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