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Lady Gaga Poses Naked in Bizarre Fragrance Campaign

07/17/2012 at 11:30 AM ET

Lady Gaga Fragrance CampaignSteven Klein/Courtesy Coty

We thought there was nothing else Lady Gaga could do to shock us, but leave it to the envelope-pushing singer to make jaws drop yet again. And this time it’s not about what she wore, it’s about what she didn’t wear.

The superstar Tweeted an image of her new fragrance ad in which she lounges naked covered only by a face mask and miniature men. Yes, it’s as weird as it sounds.

The unconventional campaign — shot by photographer Steven Klein — suits the unusual scent, Lady Gaga Fame. Dubbed “the first-ever black perfume” (it turns clear once spritzed) the aroma is described as dark, sensual and light according to WWD. The fragrance features notes of belladonna, incense, saffron, honey, apricot nectar, crushed tiger orchid and jasmine sambac, thankfully not blood and bodily fluids, as originally rumored.

Before leaking the image, Gaga revealed she was rather uneasy: “i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she Tweeted.

Along with print ads set to run in September fashion magazines, a television commercial and a three-minute film are also slated to promote the perfume. Lady Gaga Fame hits beauty counters this November. Tell us: What do you think of Gaga’s campaign image? Will you buy Fame?

–Jennifer Cress

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Showing 58 comments

Lady Gaga Poses Naked In Bizarre Fragrance Ad | Microdiax on

[...] the envelope once again – this time with her first beauty campaign View full post on People.com Latest News This entry was posted in Uncategorized and tagged Bizarre, Fragrance, Gaga, Lady, Naked, Poses by [...]

Lila on

I think its great! My friend is Benz Veal and he is the guy on her abdomen in this photo. Its quite creative and alluring!!!!

STANLEY on

EWWWWWWWWWWWWWWWWWWWWWWW…………………..

Marci Gifford on

Interesting but hardly the weirdest thing she’s done. Actually pretty tame for Gaga…

Sophii on

it’s not really bizarre… it’s daring and it’s different. i wouldn’t be surprised if it smells really nice

jhonyguy04 on

omg!!! I love it!! its so fresh and sexy!!

lilmissmatched on

Since when is being naked ALL the time a NEW and innovative concept??? For Gaga…this is mediocre at best.

Tricia Stansberry on

Really don’t think this is that weird considering this is the woman who has worn meat, worn prosthetic cheekbones, and appeared in a music video naked whilst covering herself in Honey Nut Cheerios.

PEGGY on

Leave it to Ga Ga. Love her.

whatever on

love it

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