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Taylor Swift Announces Second Scent, Wonderstruck Enchanted

06/29/2012 at 10:30 AM ET

Taylor Swift Wonderstruck Enchang
Courtesy Elizabeth Arden; Inset: Getty

There’s no stopping Taylor Swift! The star is releasing her second fragrance, Wonderstruck Enchanted, this September.

The new scent is a follow-up to her highly successful first foray into the perfume business, Wonderstruck.

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift tells WWD.

“Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.”

The iridescent crimson bottle is bejeweled with a cluster of antique gold charms, which were hand-selected by Swift herself, to give it a vintage feel. The Oriental gourmand scent is a blend of creamy flowers and sensual woods including notes of wild berries, sugar-glazed petals and white musk.

Wonderstruck Enchanted will be available in department and specialty stores in September 2012. Prices start at $49.50 for Eau de Parfum spray, $18 for a rollerball and $29 for body lotion.

–Jennifer Cress

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[...] Taylor Swift Announces Second Scent, Wonderstruck Enchanted There's no stopping Taylor Swift! The star is releasing her second fragrance, Wonderstruck Enchanted, this September. The new scent is a follow-up to her highly successful first foray into the perfume business, Wonderstruck. “Wonderstruck Enchanted is … Read more on People Magazine [...]

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[...] Taylor Swift is “really excited” about her new album — so excited, in fact, that she brought its theme, Red, into the first ad for her new fragrance, Wonderstruck Enchanted. [...]

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[...] love the look of my Wonderstruck Enchanted ad!, Taylor enthuses. I’m wearing this amazing red gown that I loved as soon as I put it on. It’s a classic look, and [...]

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[...] Taylor Swift is “really excited” about her new album — so excited, in fact, that she brought a theme, Red, into a initial ad for her new fragrance, Wonderstruck Enchanted. [...]

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