Blake Lively Gets Glam for New High-Fashion Fragrance Campaign

06/22/2012 at 12:30 PM ET

Blake Lively
Courtesy Gucci

She’s at it again! Less than two years after being named a face of Chanel, Blake Lively is joining a new high-fashion family: Gucci. The Savages star was just announced as the first face of Gucci Première, the brand’s upcoming female fragrance.

“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era,” Gucci creative director Frida Giannini said in a statement. “Blake’s unique style and charisma brings that allure to life in a very contemporary way.”

The actress stars in a short film for the fragrance — directed by Nicolas Winding Refn and debuting at the Venice Film Festival in September (check out the sneak peak picture above) — as well as a print campaign, shot by famed photographers Mert Alas and Marcus Piggott. She joins Evan Rachel Wood, Chris Evans and James Franco, all faces of various Gucci scents.

“It is a pleasure to collaborate with Frida,” Lively said in a statement. “I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.” Tell us: Are you excited to see Lively in another ad campaign?

SHOP STARS’ SIGNATURE SCENTS!

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 19 comments

BLAKE LIVELY FOR GUCCI PREMIERE•The Fashion Hive on

[...] qualities of the Gucci Premiere woman and feel honored to represent the fragrance,” she said..photo creditDo you think Blake Lively can pull of the “timeless Hollywood glamour” Gucci creative [...]

Blake Lively named face of new Gucci perfume | The Dancing Bodyguard on

[...] a statement to People, Gianni added that the fragrance was inspired by the “timeless Hollywood glamour and the iconic [...]

6/22 Blake Lively/Gucci Photo in New York Magazine, Vogue, People Magazines | brandedarts.com on

[...] The photo above of her and Drive director Nicolas Winding Refn was published in?New York Magazine,?People,?Elle, Vogue Spain,?USA Today?etc! More images should be released shortly so stay tuned. (Below, [...]

Blake Lively Gets Glam for New High-Fashion Fragrance Campaign – People Magazine | Gift Fragrance on

[...] Blake Lively Gets Glam for New High-Fashion Fragrance CampaignPeople Magazine“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the … The actress stars in a short film for the fragrance — directed by Nicolas … [...]

Designer Envy: Knock It Off! « Women Accessories Blog on

[...] Blake Lively Gets Glam for New High-Fashion Fragrance Campaign - People Magazine Blake Lively is the new face of Gucci - San Francisco Chronicle (blog) Blake Lively: The New Face Of Gucci - Yahoo!7 News E! Online - marie claire magazine Australia all 122 news articles » [...]

Blake Lively: One Pose, Four Dresses All in a Single Day | Screw Cable on

[...] however, arriving at the big premiere in a gorgeous canary-yellow Gucci gown (the actress was just named the face of the brand’s newest fragrance). She went boho with the styling, adding multiple bangles, turquoise drop earrings and a fishtail [...]

the low down according to mon – june 29 | the musings of monique on

[...] Girl star Blake Lively was named the first face of Gucci Première, their upcoming female perfume. “In conceiving this fragrance I was inspire by timeless [...]

Blake Lively Gets Glam for New High-Fashion Fragrance Campaign | Perfume is the difference on

[...] Blake Lively Gets Glam for New High-Fashion Fragrance Campaign Posted on June 29, 2012 by maggie7299 Tweet Blake Lively Gets Glam for New High-Fashion Fragrance Campaign “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era,” Gucci creative director Frida Giannini said in a statement. “Blake's … SHOP STARS' SIGNATURE SCENTS! Blake Lively … Read more on People Magazine [...]

Blake Lively: One Pose, Four Dresses All in a Single Day | on

[...] however, arriving at the big premiere in a gorgeous canary-yellow Gucci gown (the actress was just named the face of the brand’s newest fragrance). She went boho with the styling, adding multiple bangles, turquoise drop earrings and a fishtail [...]

Blake Lively: One Pose, Four Dresses All in a Single Day | Easy Nulled Script on

[...] however, arriving at the big premiere in a gorgeous canary-yellow Gucci gown (the actress was just named the face of the brand’s newest fragrance). She went boho with the styling, adding multiple bangles, turquoise drop earrings and a fishtail [...]

1 | 2 | Next | Show All
advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,902 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters