Jessica Simpson Launching a Maternity Line

05/14/2012 at 10:30 AM ET

Jessica Simpson Maternity LineCourtesy Destination Maternity; Inset: Jamie McCarthy/Getty

She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.

Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in the release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The clothes (see a sampling above) will have a vintage 1970s feel, and include printed tops, maxi dresses, jackets, blazers, sweaters, knits and denim, starting at just $36. Wonder if we’ll see any leopard-print caftans in the collection?

TAKE A LOOK BACK AT SIMPSON’S OWN GLAM MATERNITY STYLE

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Wendy on

She is so business savy, good for her !

Dani on

I’m sorry, I don’t wanna be rude but if she worn these clothes in her own pregnancy she would have looked a lot more pretty. Yeah she was maybe heavy and stuff like that but wearing big tents with platforms underneath it was just sort of ridicilous.
The middle outfit i’m not really crazy about though

Suzie on

Jessica launches a new maternity line?!
NOT- she doesn’t do the work- others do and then she gets the money because they put her name on the clothes! I for one am sick of Jessica putting her name on everything. Go take care of your baby and give us all a break for awhile.

Cat on

Hey Suzie, jealous much?

Dj on

What? No Moo-Moo’s…. that is all she wore

KB on

I doubt I would want to look to her for maternity fashion advice. I’m sorry to say this, but for most of her pregnancy she looked like a Volkwagen Beetle with a throwcloth over it.

Tina on

Whether Jessica Simpson actually designs these clothes and shoes or she just puts her name on it, there can be no denying that she is quite the entreprenuer. Pretty good for a dumb blonde.

Deborah on

Wow .. gotta love women bashing other women!! So 2012. Get over yourself women!! If she wants to create a maternity line .. who are you to judge?

NC on

ALl of you stop being jealous!! Why don’t you put your name on something and make some money….oh yea you can’t cause it’s not that easy!

Sharon on

One time Jessica Simpson said that she has a great manager and business partners, I am sure they came up with this idea. She is a smart woman, but she does not do this all by herself, and her Father also has a hand in this. I think this idea is so great, I like the outfits.

Dawn on

Hey Cat, why can’t Suzie give her opinion about this article, why is she considered jealous just because she does not agree with you?????

Fritz on

Why didn’t she wear better looking things when she was pregnant? She’s as snnoying as the Kardashians. Stay home and take care of the baby – you have enough money already (unless that fiance of yours is bleeding you dry).

Berta on

These look gorgeous!

Almost makes me wish I could be pregnant just to wear them! :)

Laura on

Her fashion empire is worth what like a billion dollars or something crazy like that. Its the next logical step.

WM. on

Ho Hummmmmmm!

Amanda on

I was expecting a variety of moo-moos like she wore while pregnant! Clearly she did not design these clothes herself and anyone that thinks she does is a fool.

Jessica Simpson Launching a Maternity Line – People Magazine | Amazing News on

[...] Jessica Simpson Launching a Maternity LinePeople MagazineShe just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.Jessica Simpson births maternity lineNew York Daily NewsJessica Simpson Lanching Maternity Line This FallCelebuzzJessica Simpson Launches Maternity ApparelSacramento BeeSawf News -Ology -Contactmusic.comall 21 news articles » This entry was posted in Entertainment and tagged Entertainment. Bookmark the permalink. ← Britney Spears, Demi Lovato: almost official for ‘X Factor’ – New York Daily News [...]

kitty62862 on

Good Idea! I like how her mind is always working.

Bonnie on

Maybe Jessica only wore tired, shapeless moo-moos because she hadn’t designed anything available to buy yet. You wear what’s available. Now that she’s gone through it, she has decided others shouldn’t wear what she had to wear so, good for her. Definitely not a dumb blonde, even if it’s her business partners advising her. It was HER decision to have these partners after all, so she deserves every bit of success she has received, even if it is “only adding her name to something” as some suggest. Someone else said, it’s not really just that easy, and I agree.

Alyssa on

Ok guys it’s called branding. The tuna fish/chicken comments made her a household name which means she hand branding ability. I’m sure her father a/k/a manager took that branding to the bank many times. She has a name that sells and as long as she can keep that name she will have branding capability. Am I jealous of her? no. Do I think she has the brain of a business woman? not a chance of it. She can likely thank her daddy.

Spanish Fly on

Suzie is smack on! Jess has nothing to do with this line, except her name on it. Not called jealous, it called FACTS many people that actually do the work dont get any credit.

Blue Ldy on

Spare me. Doesn’t she have anything better to do. She has enough money for the rest of her life. Get a real job.

Jessica Simpson Launching Maternity Line This Fall on

[...] Simpson is set to launch her own maternity clothing line with Destination Maternity, PEOPLE is [...]

Gigi on

She showed absolutely no fashion sense while she was pregnant – in fact, she dressed horribly. I wonder who will actually design the clothes that will have her name on them?

amy on

I would have loved this! Unfortunately by the fall I’ll be ready to pop (a little late to be starting to buy new stuff).
Very exciting though, there are not enough maternity lines! (especially in Canada)

Courtney on

idiots she actually designs some of the stuff to not just okay’s other peoples Ideas are you that dumb many women have said that the maternity stuff out there now sucks. Jessica wore what she did while she was pregnant because that’s what was available and as for the heels she stopped wearing them like 2 months before her daughter was born because her feet had swelled up so much

Maria on

Pls do not mind what they say jess, go with the flow of today’s fashion… go girl!

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[...] -Fashion Star‘s Jessica Simpson just gave birth to a beautiful baby girl, Maxwell Drew, and is capitalizing on her mommy-dom with a maternity line to add to her growing billion-dollar retail empire. Since her shoes are actually cute (cue Sh*t Fashion Girls Say), I’m looking forward to it. Are you? – People Style Watch [...]

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[...] Simpson is set to launch her own maternity clothing line with Destination Maternity, PEOPLE is [...]

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[...] Maternity to design a collection of fashionable styles that make you look and feel great!” Simpson said in a press release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump [...]

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[...] to the release reported by PEOPLE, Jessica also added: “I’m so excited to partner with Destination Maternity to design a [...]

Allie on

Loving the first outfit. If that kind of thing had been available when i was pregnant I would have gotten it. I’m not too fond of Jessica simply because she can be a tad redundant but does have an eye for fashion.

Joules on

Just. Glad. She. Stopped. Singing.

Jessica Simpson Sells Baby Photos for $800000, Launches Maternity Clothing Line – Hollywood Reporter « APPLE Products on

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Angelique on

All these “girls” are being rediculous, and caddy. She probably is doing minimal work creating the maternity line but, who cares. She has multiple lines out with her name on it. The girl is rocking it, and if she can do it good for her! I have a pair of heels with her name on them, and they are my favorite black heels, and I know she didn’t personally design then. Get over ladies.

dee on

I think whatever Jessica wants to do she does beautifully. She is a smart business woman and I have no doubt that she designs her own clothes etc for her lines. Go Jessica!!

Jamie on

To those of you who are ripping on what Jessica wore when she was pregnant: did you ever think that she didn’t have much to chose from due to the current lack of stylish maternity clothes out there, thus the reason she decided to design a maternity line??

Jessica Simpson Sells Baby Photos for $800,000, Launches Maternity Clothing Line | Baby Healthcare Advice - simple and handy tips for baby healthcare on

[...] are photos of her maternity collection on People.com. Interestingly, the mag has also worked out a deal for Simpson’s first baby [...]

Rita on

Jessica has been talking about moving into maternity for a while now. While she doesn’t do all of the work herself she in fact DOES have a say in the clothes and designs.
For the people making fun of Jessica’s pregnancy style I think you’re ridiculous. The woman was pregnant. Give her a break. I for one would much rather see a pregnant woman covered by a moo moo than a tank top and short shorts.

Jessica Simpson Launching a Maternity Line – People Magazine « APPLE Products on

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[...] may have just given birth, but she isn’t letting that slow her down! She has just announced the launch of her new maternity line (and if anyone knows how to dress a bump, it’s her). Jessica’s said in her statement: [...]

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SK on

I love my sweet darling Jussica Simpson

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[...] Maternity to design a collection of fashionable styles that make you look and feel great!” Simpson said in a press release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump [...]

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