StyleWatch Style News Now

Style News Now

Jessica Simpson Launching a Maternity Line

05/14/2012 at 10:30 AM ET

Jessica Simpson Maternity LineCourtesy Destination Maternity; Inset: Jamie McCarthy/Getty

She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.

Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in the release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The clothes (see a sampling above) will have a vintage 1970s feel, and include printed tops, maxi dresses, jackets, blazers, sweaters, knits and denim, starting at just $36. Wonder if we’ll see any leopard-print caftans in the collection?

TAKE A LOOK BACK AT SIMPSON’S OWN GLAM MATERNITY STYLE

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Lupita Nyong'o: Most Beautiful!
  • Lupita Nyong'o: Most Beautiful!
  • Chelsea Clinton is Pregnant!
  • Exclusive Royal Tour Diary

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 55 comments

Jessica To Launch Maternity Line « JESSICAFAN.us on

[...] Source Date: May 19th Category: General News View Comments // View All Comments (0) Posted by Kierra Leave a comment [...]

Lastest Baby Clothes News on

[...] Jessica Simpson Launching a Maternity Line “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.” The clothes (see a sampling above) will have a vintage 1970s … Read more on People Magazine [...]

Kim Kardashian, Kanye West’s Brand Can Benefit From Baby, Says Expert | on

[...] Simpson has also made smart business decisions, such as launching a maternity collection, since welcoming daughter Maxwell in May. “What she’s doing is taking her existing [...]

#KimKardashian #KanyeWest ‘s Brand Can Benefit From Baby, Says Expert | onlined.com on

[...] Simpson has also made smart business decisions, such as launching a maternity collection, since welcoming daughter Maxwell in May. "What she’s doing is taking her existing brand [...]

Sienna Pacific – New Clothing Lines: Week of June 8 2012 on

[…] Giuliana Rancic Excited to Launch ‘Affordable, Easy’ HSN Line. ” I didn’t try to do a line and sell it to the top department stores with a crazy price tag. I just wanted something that everyone could get.””  We will have to wait until september and see :) (from stylewatch.com): […]

Next | 1 | 2 | 3 | 4 | 5 | 6 | Show All

Advertisement


StyleWatch Concierge
 

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters