Jessica Simpson Launching a Maternity Line

05/14/2012 at 10:30 AM ET

Jessica Simpson Maternity LineCourtesy Destination Maternity; Inset: Jamie McCarthy/Getty

She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.

Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in the release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The clothes (see a sampling above) will have a vintage 1970s feel, and include printed tops, maxi dresses, jackets, blazers, sweaters, knits and denim, starting at just $36. Wonder if we’ll see any leopard-print caftans in the collection?

TAKE A LOOK BACK AT SIMPSON’S OWN GLAM MATERNITY STYLE

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Jessica Simpson Launching a Maternity Line – People Magazine « APPLE Products on

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Jessica Simpson Launching Maternity Line | Screw Cable on

[...] may have just given birth, but she isn’t letting that slow her down! She has just announced the launch of her new maternity line (and if anyone knows how to dress a bump, it’s her). Jessica’s said in her statement: [...]

Jessica Simpson Maternity Line: New Mom Reveals Latest Fashion Venture | Fashion|News|Gossip|DecadesFashion| on

[...] Maternity to design a collection of fashionable styles that make you look and feel great!” Simpson said in a press release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump [...]

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[...] PEOPLE: Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity [...]

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I love my sweet darling Jussica Simpson

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[...] much seen them allChicago Sun-TimesGolden child? Baby could be boon to Simpson empireHLNtv.comJessica Simpson Launching a Maternity LinePeople MagazineE! Online -Hollywood Reporter -ABC News (blog)all 331 news [...]

Jessica Simpson Maternity Line: New Mom Reveals Latest Fashion Venture on

[...] Maternity to design a collection of fashionable styles that make you look and feel great!” Simpson said in a press release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump [...]

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