Jessica Simpson Launching a Maternity Line

05/14/2012 at 10:30 AM ET

Jessica Simpson Maternity LineCourtesy Destination Maternity; Inset: Jamie McCarthy/Getty

She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.

Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in the release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The clothes (see a sampling above) will have a vintage 1970s feel, and include printed tops, maxi dresses, jackets, blazers, sweaters, knits and denim, starting at just $36. Wonder if we’ll see any leopard-print caftans in the collection?

TAKE A LOOK BACK AT SIMPSON’S OWN GLAM MATERNITY STYLE

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Jessica Simpson Maternity Line: New Mom Reveals Latest Fashion Venture | Fashion on

[...] Maternity to design a collection of fashionable styles that make you look and feel great!” Simpson said in a press release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump [...]

JESSICA SIMPSON To Launch Maternity Clothing Line | Latest Hollywood Celebrity Gossip | Entertainment News - Anything Hollywood on

[...] to the release reported by PEOPLE, Jessica also added: “I’m so excited to partner with Destination Maternity to design a [...]

Allie on

Loving the first outfit. If that kind of thing had been available when i was pregnant I would have gotten it. I’m not too fond of Jessica simply because she can be a tad redundant but does have an eye for fashion.

Joules on

Just. Glad. She. Stopped. Singing.

Jessica Simpson Sells Baby Photos for $800000, Launches Maternity Clothing Line – Hollywood Reporter « APPLE Products on

[...] 1,but she must have been working on her maternity wear for months because it just launched Monday.Jessica Simpson Launching a Maternity Clothing LinePeople MagazineJessica Simpson Favors Big Flowery Headbands For Baby MaxwellCinema [...]

Angelique on

All these “girls” are being rediculous, and caddy. She probably is doing minimal work creating the maternity line but, who cares. She has multiple lines out with her name on it. The girl is rocking it, and if she can do it good for her! I have a pair of heels with her name on them, and they are my favorite black heels, and I know she didn’t personally design then. Get over ladies.

dee on

I think whatever Jessica wants to do she does beautifully. She is a smart business woman and I have no doubt that she designs her own clothes etc for her lines. Go Jessica!!

Jamie on

To those of you who are ripping on what Jessica wore when she was pregnant: did you ever think that she didn’t have much to chose from due to the current lack of stylish maternity clothes out there, thus the reason she decided to design a maternity line??

Jessica Simpson Sells Baby Photos for $800,000, Launches Maternity Clothing Line | Baby Healthcare Advice - simple and handy tips for baby healthcare on

[...] are photos of her maternity collection on People.com. Interestingly, the mag has also worked out a deal for Simpson’s first baby [...]

Rita on

Jessica has been talking about moving into maternity for a while now. While she doesn’t do all of the work herself she in fact DOES have a say in the clothes and designs.
For the people making fun of Jessica’s pregnancy style I think you’re ridiculous. The woman was pregnant. Give her a break. I for one would much rather see a pregnant woman covered by a moo moo than a tank top and short shorts.

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