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Jessica Simpson Launching a Maternity Line

05/14/2012 at 10:30 AM ET

Jessica Simpson Maternity LineCourtesy Destination Maternity; Inset: Jamie McCarthy/Getty

She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.

Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in the release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The clothes (see a sampling above) will have a vintage 1970s feel, and include printed tops, maxi dresses, jackets, blazers, sweaters, knits and denim, starting at just $36. Wonder if we’ll see any leopard-print caftans in the collection?


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Showing 55 comments

Dawn on

Hey Cat, why can’t Suzie give her opinion about this article, why is she considered jealous just because she does not agree with you?????

Fritz on

Why didn’t she wear better looking things when she was pregnant? She’s as snnoying as the Kardashians. Stay home and take care of the baby – you have enough money already (unless that fiance of yours is bleeding you dry).

Berta on

These look gorgeous!

Almost makes me wish I could be pregnant just to wear them! :)

Laura on

Her fashion empire is worth what like a billion dollars or something crazy like that. Its the next logical step.

WM. on

Ho Hummmmmmm!

Amanda on

I was expecting a variety of moo-moos like she wore while pregnant! Clearly she did not design these clothes herself and anyone that thinks she does is a fool.

Jessica Simpson Launching a Maternity Line – People Magazine | Amazing News on

[...] Jessica Simpson Launching a Maternity LinePeople MagazineShe just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.Jessica Simpson births maternity lineNew York Daily NewsJessica Simpson Lanching Maternity Line This FallCelebuzzJessica Simpson Launches Maternity ApparelSacramento BeeSawf News -Ology -Contactmusic.comall 21 news articles » This entry was posted in Entertainment and tagged Entertainment. Bookmark the permalink. ← Britney Spears, Demi Lovato: almost official for ‘X Factor’ – New York Daily News [...]

kitty62862 on

Good Idea! I like how her mind is always working.

Bonnie on

Maybe Jessica only wore tired, shapeless moo-moos because she hadn’t designed anything available to buy yet. You wear what’s available. Now that she’s gone through it, she has decided others shouldn’t wear what she had to wear so, good for her. Definitely not a dumb blonde, even if it’s her business partners advising her. It was HER decision to have these partners after all, so she deserves every bit of success she has received, even if it is “only adding her name to something” as some suggest. Someone else said, it’s not really just that easy, and I agree.

Alyssa on

Ok guys it’s called branding. The tuna fish/chicken comments made her a household name which means she hand branding ability. I’m sure her father a/k/a manager took that branding to the bank many times. She has a name that sells and as long as she can keep that name she will have branding capability. Am I jealous of her? no. Do I think she has the brain of a business woman? not a chance of it. She can likely thank her daddy.

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