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Brad Pitt Is the New Face of Chanel No. 5

05/09/2012 at 10:30 AM ET

Brad Pitt Courtesy Chanel

Brad Pitt is keeping busy amidst all the wedding planning — the actor was just announced as the new face of Chanel No. 5. The French fashion house confirmed the news to PEOPLE earlier this morning.

The Academy Award-nominated star is reportedly shooting his first ad in London sometime this week, according to E! News.

It’s the first time in history that the house has chosen a man to represent the fragrance. Pitt joins the likes of Nicole Kidman, Vanessa Paradis, Audrey Tautou, Ali MacGraw and Lauren Hutton.

According to reports, Pitt will be paid seven figures for his work; his ad will be released overseas later this year.

–Jennifer Cress, with reporting by Peter Mikelbank

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Showing 128 comments

dre23222 on

Thats cool….

dre23222 on

Thats cool..

Denise Brown on

Pitt is not the least bit attractive. Why would Chanel uglify their ad campaign with his presence?

Kitchy on

Still won’t make me buy perfume/cologne (but then, due to my allergies no one can get me to do that) but at least I’ll enjoy the commercials.

Y on

Wow!!! He looks bad in this picture, but I guess Photoshop is going to help him to look young and handsome..

DC on

LOL, …makes me laugh cos he always looks so smelly to me. Just my $0.02, but I think Chris Hemsworth woulda been a nice fit for this.

Nikki on

Really? George Clooney would be a better choice if they’re looking for an older guy.

Keira on

Chris Evans or Chris Hemsworth would be much more appealing to me and it would be perfect timing now that Avengers is breaking box-office records.

Janie on

Not the best choice. If I were a company selling perfume, my spokesman would be a young, smokin-hot bachelor type like Ryan Gosling or Adrian Grenier (oh, mama) – not a settled down father of six that is way past his prime. Even George Clooney, although older, is more sexy these days than Brad Pitt.

christa on

Why would they choose such a dirty looking guy. When I look at some of his picture, a bad odor comes from it : )

Rolyat on

He needs to Olay that face.

Sammie on

Beneath that long hair and bad facial hair is an attractive man. Please cut your hair and shave, Brad. It makes you look much more youthful!

olena on

He is not attractive now….

RP1015 on

So you need to be young to be handsome? Grow up!

SSS on

As u can see by the comments , Pitt is over. This just proves how desperate he is to hold onto his fame. Btw, nice wig.

Spanish Fly on

Really? Really? BAD choice! he is washed up and old his best days are behind him. Yuck!

SusiQ on

First of all, very few men buy scents for themselves that aren’t on the aisle at the drugstore/grocery store and it’s that “older” established (read that ‘rich’) guy who can afford Chanel. Or else a woman buys it for them. . . and he STILL catches my eye. Just as good as ‘Thelma & Louise’, only different

Jon on

Ok, and why was he chosen? Wierd choice!

sandy on

sorry don’t buy anything or see anything he does…..so I am out and it is a woman’s cologne

meme on

NOOOOOOOOOOOOOOOOOOOOO. I love my Chanel buy I boycott anything Brangelina endorses. They are money hungry and I don’t believe for a minute all this extra money goes to charity.

SusiQ on

@meme. . .good idea. you’ll be without a fragrance you love and they’ll have NO idea. If ya wanna boycott something, make it a movie; that shows up at the box office. But NOT to buy something is like trying to prove a negative; they don’t know & don’t care. Work smarter, not harder; never punish yourself

Yolanda on

He is still handsome. The scruffy look is for a film. I am sure he will clean up nicely for the ad! Lighten up folks :)

meme on

@SusiQ – you make an excellent point but i’ll go back to wearing when he ‘campaign’ is over and i’ll write to chanel also (not that they care). it’s not like he’ll be the face of chanel for more than a couple of months.

anne on

They still make that smelly old lady perfume?? PeeEwww!

Guest on

Mostly think of infidelity and KIDS when I see his face.

kitty62862 on

From a sales standpoint, it’s going to be a monster success. Wouldn’t influence me, but, to each her own. In this economy, it may be a troke of brilliane as far as pumping up the sales.

Ashley on

WOW He’s so hot!

Lindsee on

Hope they clean him up. He is a good actor but I am sooo tired of his messy look.

None of Your Busniess on

Who cares!

Vivi on

Best choice ever!!! Brad is like fine wine….he gets better with age!!!

Snarky's Machine on

There’s a lot of negativity and shade. Oh well, I think Pitt is appropriate for an aspirational brand who views its fragrances as a loss leader. He is both accessible and controversial, which is exactly what you want in a spokesperson. Basically, the negative comments and the fact you couldn’t resist the urge to make them tells Chanel they’ve made the right choice. So good on y’all haters!

iantoad on

Wow, bad choice. He is not a very handsome man, not enough for a perfume ad….

Thatsrightisaidit on

Can’t they clean him up? Ever since he’s been with Jolie he looks like a dead rat’s dung pile.

Emma on

I think he’s still good looking. George Clooney doesn’t get his hands dirt so of course he still looks good. Brad’s a working man with lots of kids. I think he still looks good. Just need to shave and change his hair to the way he use to wear it.

guest on

Dude, shower, shave and get a hair cut.

lovey on

Interesting marketing stategy. this reminds me of back in the day when Naomi Campbell was the face spokesperson for a men’s colonge called Jazz, by YSL. I think. Of course Brad wikll be cleaned up or the ads but not too much as this will only be seen out of the US. In Europe and elsewhere they don’t like men to look all coiffed up and manscapped to death. A little scruff goes a long way outside the US. And Brad Pitt is almost a brand him self that’s why they chose him.

MeMeMeMeMeMeMe... on

Well Rounded Choice Channel Good 4 u SoooGoood4Me It will be a hit these youngins wanting chris so so and chris so so (Avengers) have no clue/idea what ALL encompasses a REAL well-seasoned and simmered MAN. As soon as MR PITT canvases that campaign with his everything WOW…TALK of the TOWN my friend. Congrats Brad (.)

casey on

You’re all crazy- he’s a dreamboat….swoon…. :)

TSHAPE on

gorgeous

Mackie on

I see very little that is attractive about Brad Pitt. Not crazy about his cave-sized nostrils. Jennifer Aniston is lucky to be rid of him. She can do better.

patrick58 on

Uh, why? Why not hire someone as handsome who really needs the money?

rose on

he needs to clean up, very dirty looking!!!

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MeMeMeMeMeMeMe... on

Perfect Choice Chanel…these youngins wanting Chris so & Chris so so (Avengers) have no idea what a well seasoned simmered man like Mr Pitt has to offer…Cant wait to see the campaign…It will be the TALK of the (ALL) the Town. Want to see Brad in some-type REMAKE of Clark Gable in Gone with the Wind or simular movie/role…He looks/his presense so much like Gable…Makes that screen SMOKE….Me too. Congrats Brad. Angie would make good as VivianLeigh as Scarlet 2. Great Actors(.) Just dont make any like those 2 anymore. Top of the list this century.

Lin on

I agree this is a bad picture but who looks good in all pictures taken. I like him a lot but I don’t wear cologne or perfume. I have it but always forget to put it on. Also others wear enough for everyone. Brad was just at some award show and had a great hair cut. Short and neat. Men age so much better than women. Not fair.

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Yvonne on

He doesn’t look any dirtier than Johnny Depp does most of the time and people think he’s the living end. What’s the difference? Same hair and scraggly facial hair. Same messy clothing. And the thirty and above crowd which is most likely their target buyer group won’t go for some way too young man/boy unless they’re cougars who want babies instead of real men closer to their age. And that doesn’t work out too well for most women in the end…Demi I’m looking at you…Let’s face it, men stay sexy into their later years and the majority of women don’t get that lucky. Unfortunately we get the shaft during aging more often than not. And that’s why the younger men eventually turn to their own age or younger women. It sucks but it’s the truth.

Easyup on

They will clean him / fix him up. The ads will be smokin’. Love Brad and Angie. Can’t wait to see the finished product.

gigi on

Love Brad Pitt for his humanity. All the haters here ought to see the good work he continues to do for the forgotten people in New Orleans.

Lisa on

ICK!!!!

Lisa on

ICK!!!

lynn on

great choice for Chanel!

Sheia on

Yuk

Mary on

That was my favorite fragrance……not anymore. I received a bottle for my birthday this year. Now, I won’t have a desire to use it. He is like an over used dishcloth to me. Pictures of him and his partner dragging around six kids just makes me laugh.

Sweetkatie on

How anyone can possibly say he is not good looking or is OLD. He is drop dead gorgeous.

cody on

He is the man. I am happy for him. It is brad so it will make simmy alenas to comment 100 times negatively.

cody on

He is the man. I am happy for him. It is brad so it will make simmy alenas to comment 100 times negatively

Lily on

FANTASTIC…LOVE HIM

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kaemicha on

Yuck? Why Brad? I mean he used to be cute or hot but no more. How about Gilles Marini? He’s hot, current, French and sexy – sexy – sexy!

Holly on

Brad Pitt will be the perfect spokesman/model for Chanel No.5……his face, name, body, anything about him, attracks female attention and adoration. As for his long hair – only a VERY masculine man can wear his hair as Brad does and still look desirable. He has the masculine face that makes it possible. His eyes and smile would make him desirable if he were covered in mud! Brad has matured from a “handsome heart-throb” to a mature, very sexy, very desirable, experienced man who knows who he is and does NOT have to look like everyone else. He is his own man…and women love it and him! No one wears a tux, suit, jeans casual – or nothing at all – better than Brad Pitt. Brad can have women of any age, social status or country “weak in the knees” simply by smiling at them, or just standing there. As is proven by the throngs of female fans that turn out any time he appears, anywhere. I hope the Chanel ads will appear in the USA..not just Europe. Can’t wait to see them.
Chanel No. 5 sales WILL soar….I know I will buy it…and I haven’t in years! Those of you who have so much negative to say about Brad – is it all tinged with a bit of “green-eyed envy?” I think so! Brad Pitt – he’s the BEST!

Jackie Lemmink on

He should thank his lucky stars he was born with such a beautiful face. He is a lucky man!

Something Smells Like A Girl. Might Be Brad Pitt on

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Liddy on

as with beauty, sexy is in the eye of the beholder..if you don’t like – then don’t look..simple enough

diana on

omg stop hating ppl!!!! i think he looks sexy and really handsome and if you dont think he deserves to be the new face of chanel and someone else like chris or ryan gossling deserves to be i just have to say they’re NOT BRAD PITT YOU GUYS HAVE TO UNDERSTAND BRAD PITT IS BRAD PIIT and if we count haw many ppl love him we would totally win so deal with it!!!!

diana on

whatever ppl! i think he looks sexy and really handsome and if you dont think he deserves to be the new face of chanel and someone else like chris or ryan gossling deserves to be i just have to say they’re NOT BRAD PITT YOU GUYS HAVE TO UNDERSTAND BRAD PITT IS BRAD PIIT and if we count haw many ppl love him we would totally win so deal with it!!!!

Benn on

When he dated Gwyneth, a friend of mine waited on him at a local restaurant in Westchester county. She said he was so dirty, greasy and smelly, she could not even enjoy that it was actually Brad Pitt.

Brittania Thompson on

All I can smell from these posts is pure jealousy. LoL how amusing….

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FrouFrou on

Most of the time Brad looks like he smells, but not in a good way.

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malie on

Congrats Brad Pitt: I love you so much and to all the haters out there.Grow the f**k up!!

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Jesse on

Brad has aged significantly in the last few years with Angie.

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lalit jamnal on

nice choice……. brad pitt rocks

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OldSnoop on

Brad Pitt is as fine as good wine. Chanel made an excellent choice. I shall buy!!

chachita on

How Cool! Brad is always Hot Hot Hot!

chachita on

I could have him anyhow Smelly or dirty! He is a MAN oooouch! Angie’s one lucky girl! Haters must be having peptic ulcers with jealous and envy! All the good things coming Branglina’s waaay!

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[...] People quotes reports saying Pitt will be paid seven figures for the ad, which will be released later this year. So far, Chanel, which tweeted the announcement, has provided the image at left, by Greg Williams, though who knows which photos will make the final cut. [...]

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Dorothy on

HUBBA HUBBA

Hannah on

I agree with DC, Chris, THOR would have been the best for this ad! Chris is soooo hoooootttttttttt!!!

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Deej on

He looks like a bum, more likely to put me off a perfume rather than encourage me to buy it. George Clooney would’ve been a better choice.

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