Brad Pitt Is the New Face of Chanel No. 5

05/09/2012 at 10:30 AM ET

Brad Pitt Courtesy Chanel

Brad Pitt is keeping busy amidst all the wedding planning — the actor was just announced as the new face of Chanel No. 5. The French fashion house confirmed the news to PEOPLE earlier this morning.

The Academy Award-nominated star is reportedly shooting his first ad in London sometime this week, according to E! News.

It’s the first time in history that the house has chosen a man to represent the fragrance. Pitt joins the likes of Nicole Kidman, Vanessa Paradis, Audrey Tautou, Ali MacGraw and Lauren Hutton.

According to reports, Pitt will be paid seven figures for his work; his ad will be released overseas later this year.

–Jennifer Cress, with reporting by Peter Mikelbank

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