Brad Pitt Is the New Face of Chanel No. 5

05/09/2012 at 10:30 AM ET

Brad Pitt Courtesy Chanel

Brad Pitt is keeping busy amidst all the wedding planning — the actor was just announced as the new face of Chanel No. 5. The French fashion house confirmed the news to PEOPLE earlier this morning.

The Academy Award-nominated star is reportedly shooting his first ad in London sometime this week, according to E! News.

It’s the first time in history that the house has chosen a man to represent the fragrance. Pitt joins the likes of Nicole Kidman, Vanessa Paradis, Audrey Tautou, Ali MacGraw and Lauren Hutton.

According to reports, Pitt will be paid seven figures for his work; his ad will be released overseas later this year.

–Jennifer Cress, with reporting by Peter Mikelbank

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Showing 129 comments

SusiQ on

@meme. . .good idea. you’ll be without a fragrance you love and they’ll have NO idea. If ya wanna boycott something, make it a movie; that shows up at the box office. But NOT to buy something is like trying to prove a negative; they don’t know & don’t care. Work smarter, not harder; never punish yourself

Yolanda on

He is still handsome. The scruffy look is for a film. I am sure he will clean up nicely for the ad! Lighten up folks :)

meme on

@SusiQ – you make an excellent point but i’ll go back to wearing when he ‘campaign’ is over and i’ll write to chanel also (not that they care). it’s not like he’ll be the face of chanel for more than a couple of months.

anne on

They still make that smelly old lady perfume?? PeeEwww!

Guest on

Mostly think of infidelity and KIDS when I see his face.

kitty62862 on

From a sales standpoint, it’s going to be a monster success. Wouldn’t influence me, but, to each her own. In this economy, it may be a troke of brilliane as far as pumping up the sales.

Ashley on

WOW He’s so hot!

Lindsee on

Hope they clean him up. He is a good actor but I am sooo tired of his messy look.

None of Your Busniess on

Who cares!

Vivi on

Best choice ever!!! Brad is like fine wine….he gets better with age!!!

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