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Brad Pitt Is the New Face of Chanel No. 5

05/09/2012 at 10:30 AM ET

Brad Pitt Courtesy Chanel

Brad Pitt is keeping busy amidst all the wedding planning — the actor was just announced as the new face of Chanel No. 5. The French fashion house confirmed the news to PEOPLE earlier this morning.

The Academy Award-nominated star is reportedly shooting his first ad in London sometime this week, according to E! News.

It’s the first time in history that the house has chosen a man to represent the fragrance. Pitt joins the likes of Nicole Kidman, Vanessa Paradis, Audrey Tautou, Ali MacGraw and Lauren Hutton.

According to reports, Pitt will be paid seven figures for his work; his ad will be released overseas later this year.

–Jennifer Cress, with reporting by Peter Mikelbank

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Showing 128 comments

Rolyat on May 9th, 2012

He needs to Olay that face.

Sammie on May 9th, 2012

Beneath that long hair and bad facial hair is an attractive man. Please cut your hair and shave, Brad. It makes you look much more youthful!

olena on May 9th, 2012

He is not attractive now….

RP1015 on May 9th, 2012

So you need to be young to be handsome? Grow up!

SSS on May 9th, 2012

As u can see by the comments , Pitt is over. This just proves how desperate he is to hold onto his fame. Btw, nice wig.

Spanish Fly on May 9th, 2012

Really? Really? BAD choice! he is washed up and old his best days are behind him. Yuck!

SusiQ on May 9th, 2012

First of all, very few men buy scents for themselves that aren’t on the aisle at the drugstore/grocery store and it’s that “older” established (read that ‘rich’) guy who can afford Chanel. Or else a woman buys it for them. . . and he STILL catches my eye. Just as good as ‘Thelma & Louise’, only different

Jon on May 9th, 2012

Ok, and why was he chosen? Wierd choice!

sandy on May 9th, 2012

sorry don’t buy anything or see anything he does…..so I am out and it is a woman’s cologne

meme on May 9th, 2012

NOOOOOOOOOOOOOOOOOOOOO. I love my Chanel buy I boycott anything Brangelina endorses. They are money hungry and I don’t believe for a minute all this extra money goes to charity.

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