Brad Pitt Is the New Face of Chanel No. 5

05/09/2012 at 10:30 AM ET

Brad Pitt Courtesy Chanel

Brad Pitt is keeping busy amidst all the wedding planning — the actor was just announced as the new face of Chanel No. 5. The French fashion house confirmed the news to PEOPLE earlier this morning.

The Academy Award-nominated star is reportedly shooting his first ad in London sometime this week, according to E! News.

It’s the first time in history that the house has chosen a man to represent the fragrance. Pitt joins the likes of Nicole Kidman, Vanessa Paradis, Audrey Tautou, Ali MacGraw and Lauren Hutton.

According to reports, Pitt will be paid seven figures for his work; his ad will be released overseas later this year.

–Jennifer Cress, with reporting by Peter Mikelbank

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Showing 129 comments

dre23222 on

Thats cool….

dre23222 on

Thats cool..

Denise Brown on

Pitt is not the least bit attractive. Why would Chanel uglify their ad campaign with his presence?

Kitchy on

Still won’t make me buy perfume/cologne (but then, due to my allergies no one can get me to do that) but at least I’ll enjoy the commercials.

Y on

Wow!!! He looks bad in this picture, but I guess Photoshop is going to help him to look young and handsome..

DC on

LOL, …makes me laugh cos he always looks so smelly to me. Just my $0.02, but I think Chris Hemsworth woulda been a nice fit for this.

Nikki on

Really? George Clooney would be a better choice if they’re looking for an older guy.

Keira on

Chris Evans or Chris Hemsworth would be much more appealing to me and it would be perfect timing now that Avengers is breaking box-office records.

Janie on

Not the best choice. If I were a company selling perfume, my spokesman would be a young, smokin-hot bachelor type like Ryan Gosling or Adrian Grenier (oh, mama) – not a settled down father of six that is way past his prime. Even George Clooney, although older, is more sexy these days than Brad Pitt.

christa on

Why would they choose such a dirty looking guy. When I look at some of his picture, a bad odor comes from it : )

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