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A Sweet New Way to Buy Beauty Goods:

05/09/2012 at 04:00 PM ET

There’s an even easier way to get your lotions and potions delivered to your door: Launched Wednesday, the site, a companion to, features nail polishes, blushes, foundations, eye makeup and more — all delivered fast and free of charge. But what separates the site from other beauty stores is its roster of curators, like YouTube stars Elle and Blair Fowler and makeup artists Liza Zaretsky and Noel Nichols. The pros have handpicked their favorite products, and will also offer tips and tutorials on a regular basis. To coincide with the e-store’s launch, designer Lauren Merkin designed a limited-edition version of her “Eve” clutch; every day for the next month, orders will be selected at random to receive the bag.

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