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Meet Pantene's New Girl, Zooey Deschanel!

04/27/2012 at 09:45 AM ET

Zooey Deschanel for Pantene
Courtesy Pantene

Who’s that Pantene girl? Zooey Deschanel! The actress is following in the footsteps of Naomi Watts and Eva Mendes as the latest face of the beauty brand, representing the Pantene Beautiful Lengths collection in television, print and online ads beginning in August.

“I am so excited to be a part of the Pantene family,” Deschanel tells PEOPLE. “Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles.” She added that Pantene products have cut down on her styling regimen: “I washed my hair last night with the products, went to bed with my hair wet and when I woke up my hair looked really great. That’s half the battle! It makes my life easier.”

The Beautiful Lengths Collection includes Pro-V keratin protection shampoos, conditioners and stylers that prevent breakage and split ends to help women grow their hair longer, according to a release.

“It is really amazing to be representing the Beautiful Lengths Collection,” Deschanel adds. “The products are fantastic but they also support the Pantene Beautiful Lengths Program, which is a wonderful cause.” In fact, as part of the initiative, the company plans to donate more than $1 million to create wigs for women battling cancer. “They’re helping to provide confidence,” Deschanel explains. “You can’t put a price on that.”

Calling the actress a “breath of fresh air,” Procter & Gamble marketing director Kevin Crociata says Deschanel is “such a great fit for Pantene. Her captivating personality and distinctive beauty make it hard not to like and relate to her.”

Her enthusiasm helps, too; as Deschanel says, “Being a Pantene girl has been a dream of mine since I was a little kid.”

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Showing 18 comments

Fashion News: Jimmy Kimmel jokes about Kim Kardashian on

[...] Zooey Deschanel is the new celebrity face of Pantene’s “Beautiful Lengths” collection. [People] [...]

MrsV on

Ugh, she’s so overrated. Way to ensure I won’t buy your products, Pantene.

GLAM SCOOP: Kanye West Caught With His Pants Down, Khloe and Lamar End Their Reality Show, Zooey Deschanel for Pantene « Glamazons Blog on

[...] -If you follow us on Twitter, you already got the scoop that Zooey Deschanel is Pantene‘s newest face. The gorgeous actress, who was impeccably dressed at the White House Correspondents Dinner, will promote the Pantene Beautiful Lengths collection this August. Isn’t she the perfect choice? – PeopleStyleWatch [...]

Fashion News: Jimmy Kimmel jokes about Kim Kardashian | News on

[...] Zooey Deschanel is the new celebrity face of Pantene’s “Beautiful Lengths” collection. [People] [...]

Beauty Counter blog: Insider tips on beauty products, hair, makeup, skincare, fragrances, spas, and salons » Blog Archive » And The FIFI Goes To; Purple Hair, Lady Gaga Style; And More… on

[...] In case you missed our live-tweeting of the official announcement, Zooey Deschanel is Pantene’s latest brand spokesperson. “Being a Pantene girl has been a dream of mine since I was a little kid,” says the New Girl star. [People] [...]

The Beauty Stop » » Zooey Deschanel’s New Gig: Pantene Girl on

[...] shared with PEOPLE: I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really [...]

And The FIFI Goes To; Purple Hair, Lady Gaga Style; And More… | Chicago Fashion Daily on

[...] In case you missed our live-tweeting of the official announcement, Zooey Deschanel is Pantene’s latest brand spokesperson. “Being a Pantene girl has been a dream of mine since I was a little kid,” says the New Girl star. [People] [...]

AM Clickage: Zooey Deschanel for Pantene; Neon Nail Polish Is Illegal; Butter London launches Lip Gloss « SOIOS on

[...] in the U.S. [More] · Cosmopolitan will sell a line of accessories at JCPenney [WWD] · Zooey Deschanel becomes the face (and hair) of Pantene [People [...]

Fashion News: Jimmy Kimmel jokes about Kim Kardashian | Fashion on

[...] Zooey Deschanel is the new celebrity face of Pantene’s “Beautiful Lengths” collection. [People] [...]

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