Bethenny Frankel Taps Real Women for Her Shapewear Campaign
Bethenny Frankel has sold us books, drink mixes, makeup and everything in between — but she’s recruited some friends and colleagues to promote her latest product. The reality star tapped the women in her life — her hair stylist, makeup artists and personal assistants — for her Skinnygirl Smoothers n’ Shapers campaign, premiering Monday night during Bethenny Ever After.
“I created [my shapewear] for real women, so having the actual women in my life model my collection was the only truthful choice,” Frankel says. “Everyone has a body part they’re not thrilled about, and the campaign gives women a firsthand look at how a little shapewear can give you the confidence to show it off and feel great while you’re doing it.”
Frankel’s shapewear line includes boy shorts, camis, lingerie-inspired slips, briefs and more that smooth and flatter — and cost less than $65 per piece. “They’re practical solutions that you actually want people to see,” Frankel continues.
Shop the Skinnygirl shapewear collection online (and at Macy’s stores in May) and catch the campaign debut tonight on Bravo. Tell us: Do you use shapewear?