Hear Emmy Rossum Sing in New Cotton Campaign

04/06/2012 at 03:00 PM ET

Sure she has a Broadway background, but we haven’t heard Emmy Rossum sing pop like this in quite some time! The Shameless star works her pipes as the face of the new Cotton Incorporated “Fabric of Our Lives” campaign, singing the iconic jingle while running around New York City.

But that’s just the half of it: Camilla Belle is another face of the company, and stars in a similar spot that takes place in Los Angeles. Together, the girls’ ads make up a “Tale of Two Cities” theme that showcases the versatility of cotton fashions inspired by, you guessed it, New York and L.A.

In the exclusive clip above — debuting on TV networks Monday — Rossum wears chic cotton looks by Monique Lhuillier, Elie Tahari, Oscar de la Renta and Phillip Lim. “The range of cotton fashions in the commercials shows that whether you dress East Coast, West Coast or anything in between, cotton fits,” explains Cotton Incorporated advertising director Glenn Sciachitano.

Camilla Belle
Courtesy Cotton Incorporated

In the Los Angeles spot, which debuts in a few weeks (see a still above) Belle sports similar styles by Thakoon, Prada, Marc Jacobs and Milly. “We are delighted to have two such beautiful and talented young women represent the distinctive styles of their hometowns,” Sciachitano adds.

On Monday, Cotton will also launch some fun extras on TheFabricOfOurLives.com, including a tour of Rossum’s closet (it’s categorized by occasions!), a blog from Belle, downloads of each star singing and more. The actresses follow in the footsteps of past Cotton spokeswomen like Kate Bosworth and Zooey Deschanel.

SHOP STAR LOOKS FOR LESS

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Tonya on

Wow Emmy Rossum is so gorgeous. This campaign is so nice I love that red dress and the song is so cute.

Paul W on

Haven’t heard Emmy sing like this, ever? Where has the article writer been? Not only was she the star of the PHANTOM OF THE OPERA film, she also released an album and music videos! Her singing abilities have hardly been hidden from the public.

Beautiful Creatures Movie Fansite on

[…] Source: People.com […]

Emmy Rossum’s Cotton Ad, Kaela Humphries’ Modeling Gig, and More! : InStyle.com What's Right Now on

[…] Getty Images (2); Courtesy Photo; PR Photos; Wireimage Emmy Rossum’s Cotton Ad, Kaela Humphries’ Modeling Gig, and More!Apr 9, 2012 @ 12:45 pm1. Emmy Rossum lent her pretty vocals to a new commercial for Cotton. [People StyleWatch] […]

Emmy-Rossum.Net • Your Source for Everything Emmy Rossum! on

[…] Watch the commercial HERE! […]

SaiNt on

Gotta love Emmy Rossum. There isn’t anything wrong with her.

Listen to Camilla Belle Sing Cotton’s Praises | xalyzax on

[…] You’ve heard Emmy Rossum — now it’s Camilla Belle’s turn! The actress shares her sweet singing voice in her new ad for Cotton, debuting Friday on network television and Sunday on cable. […]

Listen to Camilla Belle Sing Cotton’s Praises | Celebrity Mess on

[…] You’ve heard Emmy Rossum — now it’s Camilla Belle’s turn! The actress shares her sweet singing voice in her new ad for Cotton, debuting Friday on network television and Sunday on cable. […]

Listen to Camilla Belle Sing Cotton’s Praises | USA Press on

[…] You’ve heard Emmy Rossum — now it’s Camilla Belle’s turn! The actress shares her sweet singing voice in her new ad for Cotton, debuting Friday on network television and Sunday on cable. […]

Listen to Camilla Belle Sing Cotton’s Praises | SpreadStory.com on

[…] You’ve heard Emmy Rossum — now it’s Camilla Belle’s turn! The actress shares her sweet singing voice in her new ad for Cotton, debuting Friday on network television and Sunday on cable. […]

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