Claudia Schiffer for Guess: Still Hot After 23 Years Away

03/28/2012 at 12:00 PM ET

Claudia Schiffer Guess
Courtesy Guess

It’s hard to believe, but Guess turns 30 this year, and to celebrate, the brand is bringing back a true original: 1989 Guess girl Claudia Schiffer.

“She was a turning point of Guess … Guess was a turning point of a life for Claudia,” CEO and creative director Paul Marciano tells WWD. One of the first iconic photos of her, wearing nothing but a black lace bustier, “made her career in my view, and that made Guess a different company. Everybody talked about the Guess girl.”

For the new campaign, Schiffer was shot in Sorrento, Italy, under the creative direction of Marciano — who was on set for her first-ever Guess shoot — and by Ellen Von Unwerth, the photographer who took the original, iconic portraits (below).

Claudia Schiffer Guess
Courtesy Guess

“Guess will always have a soft spot in my heart, and I’m excited that 23 years later we can still work together so successfully,” Schiffer, who starred in six campaigns from 1989-1991, tells WWD. “Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories.”

The clothes featured in Schiffer’s new campaign (above) — inspired by her and a slew of former Guess girls — will be available at the brand’s stores and Bloomingdale’s nationwide on April 19. Look for a lace bustier (of course!) plus jeans, wide-neck T-shirts, a sheer leopard-print blouse, a sleeveless black-and-white gingham top and more. Tell us: What do you think of Schiffer’s sexy new campaign?

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Showing 38 comments

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[...] Check out Claudia Schiffer’s hot Guess ads 23 years after first signing with the brand [...]

Rolyat on

It’s amazing how much she resembles Brigitte Bardot when she was young. Striking.

JCinAZ on

I’ve always loved her in the Guess ads. She’s so beautiful. Still looks great in the ad today!

christa on

She is looking great.

Jon on

I love her new PHOTOS and Campaign, good luck to her on it, glad she’s still with them!

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[...] This b*tch sold her soul People [...]

Juneeeebug on

She still looks incredible! Wow like she hasn’t age at all.

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[...] più recenti deliri di January Jones, che dopo aver sgravato il figlio illegittimo del marito di Claudia Schiffer (di nuovo totalookata Guess: si può cadere più in basso?), ormai è tanto così [...]

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Wendy on

She is gorgeous! Still and always

elle on

stunning still…
looks better to me.

Raider on

The picture they show before you click on the story is HORRIBLE looking. She looks like she is on drugs and is anorexic. Make-up and airbrushing can do wonderful things.

Fred on

She always looks amazing.

Claudia Schiffer Guess Ads Celebrate 30 Years in Fashion on

[...] heart, and I’m excited that 23 years later we can still work together so successfully,” said Schiffer. “Shooting the Guess 30th anniversary campaign was like going back in time. It [...]

Mileysucks on

Good god, she is so beautiful, classy and tasteful! You go, Claudia!

Lisa on

Best Guess girl of all time!

Claudia Schiffer for Guess: Still Hot After 23 Years Away | Zoid SA on

[...] (More People) [...]

Lucky Mann on

David Copperfield lost his “magic” once he lost her! Now he’s on the road to serfdom thanks to the Commies in the Media, and the Hate Cops who harass him when he goes to lunch on my private island in the Bahamas….

My Island is “Luck Key” where good tymes always happen… We watch Elvis Movies and sing karaoke…
We watch Godzilla movies too, then eat a mean of conch chowder, and rice cakes!

Guess? What?… Claudia Schiffer is someone else’ s main squeeze!

K on

She does still look great! BUT I’d like to see the non-air brushed picture,,probably not as great!

Me on

She looks great and just like Brigitte. Many have the looks but only a few have the class.

Prem on

Yes, she does. It varies dpniedeng on who she’s talking to, but it’s definitely the accent of someone who was raised German but has spent many years speaking different languages. Claudia, I’m not so sure. I haven’t seen her interviewed in quite a while. Schwarzenegger has a VERY heavy accent that I don’t think he’ll ever lose. He sounds almost exactly the same as when I saw him in Terminator. As far as gaining or losing an accent, it depends on the person. I only speak a couple of languages, but I *immediately* adopt the accent of whatever place I’m in. Not completely, but I’m always aware of how things sound and how they make me feel and it affects my speech. It’s not being pretentious or just trying to impress people, but I hear the way people talk and my first instinct is to settle into it. It might be just a deep-seated need to fit in, but it happens automatically and it’s not a conscious decision that I make.

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jeannette diaz on

beautiful!

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