Claudia Schiffer for Guess: Still Hot After 23 Years Away

03/28/2012 at 12:00 PM ET

Claudia Schiffer Guess
Courtesy Guess

It’s hard to believe, but Guess turns 30 this year, and to celebrate, the brand is bringing back a true original: 1989 Guess girl Claudia Schiffer.

“She was a turning point of Guess … Guess was a turning point of a life for Claudia,” CEO and creative director Paul Marciano tells WWD. One of the first iconic photos of her, wearing nothing but a black lace bustier, “made her career in my view, and that made Guess a different company. Everybody talked about the Guess girl.”

For the new campaign, Schiffer was shot in Sorrento, Italy, under the creative direction of Marciano — who was on set for her first-ever Guess shoot — and by Ellen Von Unwerth, the photographer who took the original, iconic portraits (below).

Claudia Schiffer Guess
Courtesy Guess

“Guess will always have a soft spot in my heart, and I’m excited that 23 years later we can still work together so successfully,” Schiffer, who starred in six campaigns from 1989-1991, tells WWD. “Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories.”

The clothes featured in Schiffer’s new campaign (above) — inspired by her and a slew of former Guess girls — will be available at the brand’s stores and Bloomingdale’s nationwide on April 19. Look for a lace bustier (of course!) plus jeans, wide-neck T-shirts, a sheer leopard-print blouse, a sleeveless black-and-white gingham top and more. Tell us: What do you think of Schiffer’s sexy new campaign?

SHOP STAR STYLES — FOR LESS!

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Showing 38 comments

Claudia Schiffer Guess Ads Celebrate 30 Years in Fashion | Celeb Gossip on

[...] th&#1072t 23 years later w&#1077 &#1089&#1072n still work together &#1109&#959 successfully,” &#1109&#1072&#1110d Schiffer. “Shooting th&#1077 Guess 30th anniversary campaign w&#1072&#1109 l&#1110k&#1077 going [...]

Wendy on

She is gorgeous! Still and always

elle on

stunning still…
looks better to me.

Raider on

The picture they show before you click on the story is HORRIBLE looking. She looks like she is on drugs and is anorexic. Make-up and airbrushing can do wonderful things.

Fred on

She always looks amazing.

Claudia Schiffer Guess Ads Celebrate 30 Years in Fashion on

[...] heart, and I’m excited that 23 years later we can still work together so successfully,” said Schiffer. “Shooting the Guess 30th anniversary campaign was like going back in time. It [...]

Mileysucks on

Good god, she is so beautiful, classy and tasteful! You go, Claudia!

Lisa on

Best Guess girl of all time!

Claudia Schiffer for Guess: Still Hot After 23 Years Away | Zoid SA on

[...] (More People) [...]

Lucky Mann on

David Copperfield lost his “magic” once he lost her! Now he’s on the road to serfdom thanks to the Commies in the Media, and the Hate Cops who harass him when he goes to lunch on my private island in the Bahamas….

My Island is “Luck Key” where good tymes always happen… We watch Elvis Movies and sing karaoke…
We watch Godzilla movies too, then eat a mean of conch chowder, and rice cakes!

Guess? What?… Claudia Schiffer is someone else’ s main squeeze!

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