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Designers Re-Team with eBay for ‘You Can’t Fake Fashion’ Campaign
Counterfeit bags, be gone! More than 75 top designers are teaming up with eBay (again) for the second “You Can’t Fake Fashion” campaign, which raises awareness about the negative impact of faux designer goods.
John Varvatos, Yigal Azrouël, Tommy Hilfiger, Diane Von Furstenberg and Nicole Miller are just some of the big names involved with the project; each were tasked with taking a basic muslin tote (with the phrase “You Can’t Fake Fashion” printed across the front in green) and putting his or her personal stamp on it.
The results are quite cool: Varvatos turned his into a masculine black bag with chain detail; Azrouël put belts around his to represent the protection of original work; and Miller adorned hers with all of the designer knock-off logos seen on fake bags.
The totes go on sale Tuesday morning at fashionvault.ebay.com; each will have a “Buy It Now” price of $200 (last year, they went in minutes!). If you’re in the market for something a little less pricey, you can grab a standard “You Can’t Fake Fashion” satchel or bucket tote for just $45, too. All proceeds benefit the CFDA Foundation.
Watch the clip above to learn more, and to preview some of the super-cool bags.