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Adam Levine Explains Those Anti-Celebrity Fragrance Comments

03/14/2012 at 06:00 PM ET

Adam Levine
Jon Kopaloff/FilmMagic

No foot-in-mouth here: Adam Levine doesn’t regret his anti-celebrity fragrance commentsand he’s proud to be releasing one, too.

“I know there’s a stigma attached to it,” he tells PEOPLE. “A stigma that I fully understand because I, too, hate the idea of a celebrity fragrance, absolutely, 100 percent.”

So … why is he creating one?

“I kind of thought to myself, ‘Well I’m interested in fashion and there’s a lot of things about it that could be really cool if done properly,” he continues. “So I want to do a thing that’s never done properly. That’s my goal.”

Though Voice costar Christina Aguilera called him out for his March 2011 Tweet, which knocked star scents, Levine says her remarks were “funny and silly and friendly. I didn’t actually see that … I heard about it,” he explains. “We were just messing around.”

As for his scent — one women’s and one men’s fragrance called 222 (his lucky number) — he promises, “It’s going to be cool.”

–With reporting by Marisa Laudadio

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[...] • Adam Levine says even though he’s knocked celebrity fragrances in the past, his is going to be “cool.” “I kind of thought to myself, ‘Well I’m interested in fashion and there’s a lot of things about it that could be really cool if done properly,” he says. “So I want to do a thing that’s never done properly. That’s my goal.” [PeopleStyleWatch] [...]

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[...] New in the celebrity scent market is Maroon 5 frontman Adam Levine with a new fragrance called 222, one for guys, the other for the ladies. And he’s taken a little heat for his previous slams of celebrities who launch fragrances. [...]

Dia De Pagamento « Salário Mínimo on

[...] de elaborar raciocínios lógicos) viram como uma brincadeira. Agora, o próprio Adam Levine comentou para a People que não levou o tweet a sério. Compartilhe isso:TwitterFacebookGostar disso:GostoSeja o primeiro [...]

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