Does Adam Levine's New Fragrance Smell of Hypocrisy?

03/12/2012 at 06:00 PM ET

Christina Aguilera, Adam Levine
Jon Kopaloff/FilmMagic; Inset: Charles Sykes/AP

Eau de … eat crow? Adam Levine is likely feeling a little sheepish today after pal Christina Aguilera caught him contradicting himself on Twitter.

On Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] personality and style” and retail for $36-$65.

However, Aguilera must have a fabulous memory or a Twitter-savvy friend: Friday she Tweeted a link back to a March 2011 Tweet of Levine’s, which read, “I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.”

“Haha @AdamLevine,” Aguilera wrote in reply. “What a difference a year makes …”

However, her detective work wasn’t totally mean-spirited; Levine’s fellow Voice mentor, who has several scents of her own, sent him her best wishes, too, writing, “Welcome to the celebrity fragrance family!” Tell us: Would you still consider buying Levine’s fragrances?

SHOP STARS’ SIGNATURE SCENTS

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 128 comments

mrsmass on

the scents will reflect his personality? we already have these on the market. it’s called Summer’s Eve.

Elise on

OMG mrsmass, about choked on my o.j.!

Jill on

Go to a horse stable to smell the original!

lucy on

Sounds to me like he was all sorts of jealous that everyone else was gettings deals he couldn’t get so he had a big pout. Then when he got an offer he jumped on it. Sounds like he was a bit butthurt. Never really been a fan but didn’t dislike him either. But rants like that show a type of person I don’t care to support.

kate on

well said mrsmass, well said.

Packersfan on

Hilarious mrsmass you made my morning!

dreamingofadam on

I don’t care what he said…I have never wanted to buy something just because a celebrity’s name is attached, BUT I would buy whatever he is selling. He is HOT. Love him on ‘The Voice’ and go see him every chance I can in concert. Recent concert in ATL with Train was AMAZING!! Tell me where to preorder!!

JJ on

Thank you, mrsmass! You have made my day!

JR on

I like Adam’s music but this is pretty lame.

Sunny on

Haha mrsmass. Zing

mavsmom on

THE funniest thing I ever heard, MrsMass! Love Adam, but seriously…

Drew Barker on

Adam Levine is AMAZING!! I will own that cologne :)

GeoffMorton on

Do you suppose it smells like Jagger?

YooHoo on

OMG Rahahahahah @ Summer’s Eve
That was pure genius, mrs.mass
Better descriptions can not be found.

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | Celebrity Mess on

[...] own cologne and perfume – just one year after he’d bashed celebrity scents on Twitter People.com Latest News Tags Adam, Fragrance, hypocrisy, Levine's, Smell « Joe’s Jeans Men’s Tri [...]

Kel on

@mrsmass …..I love you. Thank you!!

guest on

That guy has such an ego. What a fool.

aebey on

@ mrsmass hahahahah. yes.

boohoobytch on

he reminds me of a mole (animal)

TammyL on

Absolutely I would! He’s one of those rare celebrities who’s also a nice guy and good person, and I will support anything he does. We’ve all said things we regret and we’ve all changed our minds about things – why can’t he?

jaye on

Mrsmass, that was the best! He is such a d-bag!

Sunny on

It would be even funnier if mrsmass = Christina hahaah

Vicki on

Oh my gosh, I never comment on these things but mrsmass, that was HYSTERICAL!! Very classy way to say it!! I was ROLLING!! Thanks for the laugh!! :)

ps@aol on

Ok…have you really ever read or listened to this guy? he is an arrogant jerk. does anyone really think he could sing? come on folks….really sing or is he just image? i think the frangrance stuff speaks volumes to what he is all about….basically a jerk with a big ego.

Dana on

I like Adam Levine, but just like any liberal big mouth, when the money is right they’ll flip…….

jk on

@ mrsmass…HA! that is hysterical AND accurate…thanks for the laugh

Angela on

I’d buy it if he came with it! <3

Toni on

I can’t wait to sample the scent. If it’s as sexy as he is I’ll buy it. ;)

Dekanter on

OMG mrsmass! I just spit rice on my computer screen and started choking. My coworkers want to know what’s wrong with me.

Mike on

Typical ‘wannbe’ ‘make believe’ rock punk.

Susan on

I have never bought a perfume with anyones name on it. The ones I have smelled are to strong and overpowering. I’ll stick with my Sand&Sable !!!!

Cheese622 on

mrsmass, you’ve spoken for all of us and put a huge smile on our faces.
God Bless You

Malia on

I’ll wait until it is in the discontinued isle at Walmart for a dollar.

jan on

Adam looks like my son. In fact they could be brothers. Anything he sings or markets..I’m in!!!!!

Tellthetruthforgodsake on

I’m not so sure I would want myself or my significant other to smell like a cross between the bottom of a whiskey barrel and a leftover early 80’s bottle of Love’s Baby Soft…

Tracey on

If the scent was nice sure I would buy it. Not because it’s endorsed by Adam but then again…he is a nice added bonus. :)

nick on

I want to apologize to everyone for reading this article. I don’t even know why I cared to click on a link that said “Adam Levine eats his own words.” I fell into the media’s trap. Shame on me.

Robert on

“reflect his personality & style”? These egotistical snobs make me want to puke……oops, I just created my own. And if you don’t like that one, pull my finger.

My Little BLOG » ‘Voice’ Judge Makes Hypocritical Move on

[...] ‘Voice’ Judge Makes Hypocritical Move [...]

MrsD on

Mrsmass, that was hilarious!

Leslee on

MrsMass, I really appreciate the class all the while getting a very funny point across. It’s so much more fun than utter crudeness! Kudos to you.

There is something very appealing about Adam Levine, as long as he is singing but not if he starts to talk, not so much. Glad Christina busted him, given how often he talks jabs at her. Lol, bravo girl!

Well played Christina.....well played. on

[...] [...]

Donald Kent on

Not to sound dumb….. but what IS Summer’s Eve?

MICHY on

Celebrities are known to say something one minute and then do something different. I LOVE Adam and I wish him well with 222. Adam you ROCK!!!

Smells nice on

What’s the SENSE in it anyway, lol..

Aiofe on

I think everyone should boycott it for his hypocrisy.

MICHY on

Adam you are a GREAT performer so I KNOW your perfume will be GREAT also. I would buy 222 and wear it proudly. GO ADAM!! I LOVE YOU on THE VOICE and go to see you in CONCERT every chance I get…LOVE YOU and GOOD LUCK with 222!!!!

Diane on

Choked on my coffee SO STINKIN FUNNY M

SleepyTimeTea on

hahahahahaha @ MRSMASS Brilliant!

Diane on

Mrs Mass made me choke on my coffee… Thank you for that… Still LMAO

dgore on

WHO CARES !!!

Swissy on

Perfect, mrsmass! couln’t have been more on the mark! LOL!

Becky on

Ditto what mremass said..I just about spit water on my keyboard laughing so hard..

Courtney on

stars have been doing this for 25 years it’s nothing new. his fragrance won’t make a dent in the market it’s already flooded

Char on

The smell is arrogance. One spray and you are an A**hole for an entire day. Some people are able to achieve this without paying scent !

Darrah on

Oh my GATO, MRSMASS…too damn funny!!!

Frederick on

Adam… Preparation H might be more apppropriate to capture your “scent.”

Deborah on

No I wouldn’t but that is not affected by the story. Every celebrity scent could be called, “Arrogance.” Who wants that scent?

sam on

does it smell like jagger

anen on

Good work Christina! I hate hypocrites

gfgarv on

It’ll probably smell like dirty crotch anyway.

Trudy Mulvihill on

Of course I would buy it! Who wouldn’t change their mind when money is involved, I’d do it to make money wouldn’t you?

Valerie on

I would buy some!…Hopefully it would smell like he does. He is so hot! His voice & songs & personality & cuteness and and and OMG I have a celebrity crush!!! :)

Joe on

People Magazine, you gotta do something about your “Pop-Up Advertising”. I know your advertisers pay to keep you in business, but every time I come on my Internet security tries to throw me off because there are too many pop-up ads. DO SOMETHING!!!

Leon on

Something about all these “celebrity fragrances” really stinks!

givemeabreak on

He can spray my body anyday, if ya know what I mean.

Jumbybird on

I don’t know which is funnier, Christina Aguilera busting him… Or “mrsmass”
Hands down mrsmass!

Jon on

Interesting to hear, and it’d be fun to try Adam’s new Fragrance!

MsMassachusetts on

No I wouldnt buy it, I wouldnt want to smell like a hypocrite, also known as smelling like a**

MissON on

@mrsmass …LML…loveit!!!

Jen on

Haha I Love Adam

TECHASTRO NEWS – Adam Levine Fragrance Drama: Christina Aguilera Calls Out Co-Star for Hypocritical Perfume Plans on

[...] Aguilera are known for their playful bickering on their hit singing competition show, but now Aguilera has called out the Maroon 5 singer off-camera, branding him as a hypocrite in response to his plans to launch his own fragrance [...]

tg on

Cyndi Lauper said it best…..Money changes everything

JoAnna on

I make it a point not to buy celebrity fragrances. I will stick with Hugo Boss, and a few other fine perfumes with no celebrities involved, Thank you.

Can you spell “hypocrisy? Adam?….

Carla on

I have never been one to buy a fragrance because it has a celebrity name on it (personally I’m a Charlie Girl and have been since high school), but if the fragrance smells good I’d buy it. I love the show the voice and I like Adam. This is just another lets slam the stars if you ask me…

GammaGamma on

MrsMass, your comment should come with a warning. I spit my coffee through my nose! So funny.

Kerry on

He can have his own fragrance now because he’s got the moves like Jagger…

cammie on

LEAVE ADAM ALONE – he’s my neil diamond – lol

MYOB on

I like Adam and I like Maroon 5, and I find this story very funny… esp since it was Christina to call him out. But I wouldn’t buy a fragrance just because a celebrity’s name is on it either. :)

Reevey on

Shailene Woodley needs a fragrance! But Adam loves Ms. V.. Adam can always divorce himself from X-tina and try to make things write…

phuc yu on

SO OBVIOUSLY A PUBLICITY STUNT, SINCE:
-THEY ARE BOTH ON A FAILING SHOW (THE VOICE)
-THEY BOTH PLAY ACT CONTROVERSIAL ‘ARGUEMENTS ON SCREEN
-RATINGS ARE DOWN, THIS IS OBVIOUSLY SET UP TO CREATE CONTROVERSY IN HOPES OF DRAWING FOLKS TO THE SHOW.
-WHO CARES IF HE PUTS OUT A FRAGRANCE AND MAKES SOME MONEY. THIS DUDE DOES PLENTY FOR CHARITY, AND NO ONE IN A FREE WORLD IS FORBIDDEN TO CHANGE THEIR MINDS.

Delaney on

Why is everyone being so mean?!?, its not that big a deal, people do this sort of thing all the time, its been a year since he said that, how he feels on it changed, its nothing to get all worked up about……

mandyiam on

mrsmass, that was awesome! Thanks for the great laugh!

Twinsmom on

Well then…off with his head!

Ken on

Money, Money, Money we shall see your face @ target? IDIOT.

Dave on

And who really cares…. I got a heard of cows that make some good fragrances maybe I should sell that to the starts.

sharon on

do we really care?????

sben on

Why pick on Adam Levine? No hypocrisy of late compares to Paula Deen and her sexual preditor brother Bubba – and how her show has directly contributed to millions of people being at risk for diabetes and she is now hawking diabetes meds – that takes the deep-fried twinkie hypocrisy cake for me!

patty on

he’s an arrogant ass and he probably smells like one too!

Jason on

Adam makes good money from his personality. That’s a tough thing to accomplish these days. Not all musicians get to live off of their talents. I don’t blame him for wanting a retirement nest egg.

jen on

I really dislike this guy. He just seems like such an arrogant d-bag.

SV on

What qualifies the judge JayLo to wear what appears to be th U S National Defense medal, I was under the impression only war time Veterens were awarded and eligible to wear such.

kcherry517 on

ABSOLUTELY would check this out! I support Adam 100%. He seems like a good person. I love the fact that he’s involved in so many things other than singing, like coaching on The Voice and learning to golf with Hank Haney.

Philboy on

I have actually grown to respect Adam Levine on The Voice. But I still wouldn’ buy a fragrance just because his name is on it. However I absolutely dispise Cristina Aguilera and her “boob crack” with her chains in her crack on the Voice. She is one of the most negative people on the show. Such a diva!

My Little BLOG » Sofia Vergara Pondering Big Decision on

[...] bauergriffinonline.com The sultry star isn’t ready to expand her family with her boyfriend, but that isn’t stopping her from thinking about a very important issue.What could happen in the near future Hollywood NewsCeleb Duo Divorcing After 11 Years ‘Voice’ Judge Makes Hypocritical Move [...]

Ana on

We will see his fragrance along side many other celebrity fragrances at Walmart soon!

Candace on

LMAO @ mrsmass yesssssssss i think he is SUCH a D-bag . I dont know why something about him rubs me the wrong way!

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | xalyzax on

[...] foot-in-mouth here: Adam Levine doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | Screw Cable on

[...] foot-in-mouth here: Adam Levine doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | USA Press on

[...] foot-in-mouth here: Adam Levine doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | Celebrity Mess on

[...] foot-in-mouth here: Adam Levine doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments on

[...] foot-&#1110n-mouth here: Adam Levine doesn’t regret h&#1110&#1109 anti-celebrity cologne comments — &#1072nd h&#1077’s proud t&#959 b&#1077 releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | Celebrity on

[...] foot-&#1110n-mouth here: Adam Levine doesn’t bewail h&#1110&#1109 challenging-celebrity cologne comments — &#1072n&#1281 h&#1077’s unapproachable t&#959 b&#1077 releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | Howdy, Bud! on

[...] foot-in-mouth here: Adam Levine doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | 2unes Music News on

[...] foot-in-mouth here: Adam Levine doesn’t bewail his anti-celebrity incense comments — and he’s unapproachable to be releasing one, [...]

Adam Levine’s 222 Perfume Set For May 2013 Release — StyleFrizz on

[...] Although he was adamantly against celebrity perfumes last year, Adam Levine is ready to launch a perfume of his own. Adam, who is becoming more and more famous due to his participation as a judge in the immensely successful TV Show “The Voice” has teamed up with ID Perfumes, the same company responsible for Katy Perry’s perfumes and scheduled his own scent launch for May 2013. [...]

Does Adam Levine's New Fragrance Smell of Hypocrisy? | Hip Hop Clothing, Urban Wear on

[...] Does Adam Levine's New Fragrance Smell of Hypocrisy? Does Adam Levine's New Fragrance Smell of Hypocrisy? … style” and retail for $ 36-$ 65. However, Aguilera must have a fabulous memory or a Twitter-savvy friend: Friday she Tweeted a link back to a March 2011 Tweet of Levine's, which read, “I also would like to put an official ban on celebrity fragrances. Read more on People Magazine [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | Online Latest News on

[...] foot-&#1110n-mouth here: Adam Levine doesn’t bewail h&#1110&#1109 challenging-celebrity cologne comments — &#1072n&#1281 h&#1077’s unapproachable t&#959 b&#1077 releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | The RealN3ws Post on

[...] foot-in-mouth here: Adam Levine doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Check Out Adam Levine’s Buzz Cut « Breaking News | Latest News | Current News on

[...] Levine (this week’s PEOPLE cover subject) recently caused a bit of a stir when he announced plans to launch a fragrance — and pal Christina Aguilera called him out for anti-celebrity fragrance comments he’d made in the past. [...]

Carrie Underwood: Having People Smell Like Me ‘Might Weird Me Out’ | xalyzax on

[...] Aguilera, Jennifer Lopez and (begrudgingly) Adam Levine may be into the idea of creating their own fragrances, but one star who’s not? Carrie [...]

Carrie Underwood: Having People Smell Like Me ‘Might Weird Me Out’ | Screw Cable on

[...] Aguilera, Jennifer Lopez and (begrudgingly) Adam Levine may be into the idea of creating their own fragrances, but one star who’s not? Carrie [...]

Carrie Underwood: Having People Smell Like Me ‘Might Weird Me Out’ on

[...] Aguilera, Jennifer Lopez and (begrudgingly) Adam Levine may be into the idea of creating their own fragrances, but one star who’s not? Carrie [...]

Carrie Underwood: Having People Smell Like Me 'Might Weird Me Out' « Weird « strange weird funny odd unusual peculiar on

[...] Aguilera, Jennifer Lopez and (begrudgingly) Adam Levine may be into the idea of creating their own fragrances, but one star who’s not? Carrie [...]

causes of pancreatic cancer on

Thank you a bunch for sharing this with all people you really understand what you’re speaking about! Bookmarked. Please additionally discuss with my web site =). We may have a hyperlink trade agreement between us

site on

You could certainly see your skills in the work you write. The arena hopes for even more passionate writers such as you who aren’t afraid to say how they believe. All the time go after your heart.

hyipnew365.com on

We’re a group of volunteers and opening a brand new scheme in our community. Your site provided us with valuable information to work on. You’ve done a formidable activity and our whole group will likely be grateful to you.

noi that phong an, ban ghe an on

hey there and thank you in your info ? I’ve certainly picked up something new from right here. I did on the other hand expertise several technical points the usage of this site, since I skilled to reload the web site many instances previous to I may get it to load correctly. I had been wondering in case your hosting is OK? Not that I’m complaining, however sluggish loading circumstances times will very frequently impact your placement in google and could injury your high-quality score if ads and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can glance out for a lot more of your respective exciting content. Make sure you replace this again very soon..

pregnancy information on

I’ve been exploring for a little bit for any high-quality articles or weblog posts on this kind of space . Exploring in Yahoo I at last stumbled upon this web site. Studying this information So i’m satisfied to show that I’ve a very excellent uncanny feeling I came upon exactly what I needed. I so much without a doubt will make certain to don?t overlook this web site and give it a glance on a constant basis.

hotel booking on

Hey there, You’ve done an excellent job. I will definitely digg it and in my view suggest to my friends. I am sure they will be benefited from this web site.

better golfer on

I don’t even know how I stopped up here, but I assumed this publish was great. I do not understand who you might be however certainly you are going to a famous blogger for those who aren’t already. Cheers!

Watch Fringe Season 5 Episode 2 on

Thank you a lot for sharing this with all people you really recognize what you’re speaking about! Bookmarked. Kindly also visit my website =). We can have a link trade contract between us

domestic plumbing services on

Woah this weblog is magnificent i love reading your articles. Keep up the good paintings! You know, a lot of individuals are looking round for this information, you can aid them greatly.

Making dollars on scents: One Direction, Scarlett Johansson, more stars strike perfume deals (POPSTYLE) | PopWatch | EW.com on

[...] spokesperson, scoring a fragrance deal is a great way for to make some extra cash… just ask Adam Levine. Or Brad [...]

Adam Levine: I’m Revoking My Ban on Celebrity Fragrances | on

[...] put an official ban on celebrity fragrances. Punishable by death from this point forward.” So Tweeted Adam Levine in March 2011. We have to assume he’s changed his mind, however, because he just released his first [...]

Adam Levine on his new, Dior-worthy celebrity fragrance: ‘It smells like sh-t’ - Music. Movies. News. on

[...] interesting about Adam’s latest career move is that, in 2011, he famously tweeted that he wanted to “put an official ban on celebrity fragrances. Punishable by death from this point [...]

Adam Levine: I’m Revoking My Ban on Celebrity Fragrances on

[...] to put an official ban on celebrity fragrances. Punishable by death from this point forward.” SoTweeted Adam Levine in March 2011. We have to assume he’s changed his mind, however, because he just released his first eponymous [...]

行動電源 on

This sort of publish was extremely effectively created, you’ll get pride in consists of numerous valuable facts. We appreciated your own professional method of creating this specific post. You have this super all to easy to realize.

advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,767 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters