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Does Adam Levine’s New Fragrance Smell of Hypocrisy?

03/12/2012 at 06:00 PM ET

Christina Aguilera, Adam Levine
Jon Kopaloff/FilmMagic; Inset: Charles Sykes/AP

Eau de … eat crow? Adam Levine is likely feeling a little sheepish today after pal Christina Aguilera caught him contradicting himself on Twitter.

On Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] personality and style” and retail for $36-$65.

However, Aguilera must have a fabulous memory or a Twitter-savvy friend: Friday she Tweeted a link back to a March 2011 Tweet of Levine’s, which read, “I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.”

“Haha @AdamLevine,” Aguilera wrote in reply. “What a difference a year makes …”

However, her detective work wasn’t totally mean-spirited; Levine’s fellow Voice mentor, who has several scents of her own, sent him her best wishes, too, writing, “Welcome to the celebrity fragrance family!” Tell us: Would you still consider buying Levine’s fragrances?

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Showing 127 comments

phuc yu on March 13th, 2012

SO OBVIOUSLY A PUBLICITY STUNT, SINCE:
-THEY ARE BOTH ON A FAILING SHOW (THE VOICE)
-THEY BOTH PLAY ACT CONTROVERSIAL ‘ARGUEMENTS ON SCREEN
-RATINGS ARE DOWN, THIS IS OBVIOUSLY SET UP TO CREATE CONTROVERSY IN HOPES OF DRAWING FOLKS TO THE SHOW.
-WHO CARES IF HE PUTS OUT A FRAGRANCE AND MAKES SOME MONEY. THIS DUDE DOES PLENTY FOR CHARITY, AND NO ONE IN A FREE WORLD IS FORBIDDEN TO CHANGE THEIR MINDS.

Delaney on March 13th, 2012

Why is everyone being so mean?!?, its not that big a deal, people do this sort of thing all the time, its been a year since he said that, how he feels on it changed, its nothing to get all worked up about……

mandyiam on March 13th, 2012

mrsmass, that was awesome! Thanks for the great laugh!

Twinsmom on March 13th, 2012

Well then…off with his head!

Ken on March 13th, 2012

Money, Money, Money we shall see your face @ target? IDIOT.

Dave on March 13th, 2012

And who really cares…. I got a heard of cows that make some good fragrances maybe I should sell that to the starts.

sharon on March 13th, 2012

do we really care?????

sben on March 13th, 2012

Why pick on Adam Levine? No hypocrisy of late compares to Paula Deen and her sexual preditor brother Bubba – and how her show has directly contributed to millions of people being at risk for diabetes and she is now hawking diabetes meds – that takes the deep-fried twinkie hypocrisy cake for me!

patty on March 13th, 2012

he’s an arrogant ass and he probably smells like one too!

Jason on March 13th, 2012

Adam makes good money from his personality. That’s a tough thing to accomplish these days. Not all musicians get to live off of their talents. I don’t blame him for wanting a retirement nest egg.

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