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Does Adam Levine's New Fragrance Smell of Hypocrisy?

03/12/2012 at 06:00 PM ET

Christina Aguilera, Adam Levine
Jon Kopaloff/FilmMagic; Inset: Charles Sykes/AP

Eau de … eat crow? Adam Levine is likely feeling a little sheepish today after pal Christina Aguilera caught him contradicting himself on Twitter.

On Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] personality and style” and retail for $36-$65.

However, Aguilera must have a fabulous memory or a Twitter-savvy friend: Friday she Tweeted a link back to a March 2011 Tweet of Levine’s, which read, “I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.”

“Haha @AdamLevine,” Aguilera wrote in reply. “What a difference a year makes …”

However, her detective work wasn’t totally mean-spirited; Levine’s fellow Voice mentor, who has several scents of her own, sent him her best wishes, too, writing, “Welcome to the celebrity fragrance family!” Tell us: Would you still consider buying Levine’s fragrances?

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Showing 128 comments

Jen on

Haha I Love Adam

TECHASTRO NEWS – Adam Levine Fragrance Drama: Christina Aguilera Calls Out Co-Star for Hypocritical Perfume Plans on

[...] Aguilera are known for their playful bickering on their hit singing competition show, but now Aguilera has called out the Maroon 5 singer off-camera, branding him as a hypocrite in response to his plans to launch his own fragrance [...]

tg on

Cyndi Lauper said it best…..Money changes everything

JoAnna on

I make it a point not to buy celebrity fragrances. I will stick with Hugo Boss, and a few other fine perfumes with no celebrities involved, Thank you.

Can you spell “hypocrisy? Adam?….

Carla on

I have never been one to buy a fragrance because it has a celebrity name on it (personally I’m a Charlie Girl and have been since high school), but if the fragrance smells good I’d buy it. I love the show the voice and I like Adam. This is just another lets slam the stars if you ask me…

GammaGamma on

MrsMass, your comment should come with a warning. I spit my coffee through my nose! So funny.

Kerry on

He can have his own fragrance now because he’s got the moves like Jagger…

cammie on

LEAVE ADAM ALONE – he’s my neil diamond – lol

MYOB on

I like Adam and I like Maroon 5, and I find this story very funny… esp since it was Christina to call him out. But I wouldn’t buy a fragrance just because a celebrity’s name is on it either. :)

Reevey on

Shailene Woodley needs a fragrance! But Adam loves Ms. V.. Adam can always divorce himself from X-tina and try to make things write…

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