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Does Adam Levine’s New Fragrance Smell of Hypocrisy?

03/12/2012 at 06:00 PM ET

Christina Aguilera, Adam Levine
Jon Kopaloff/FilmMagic; Inset: Charles Sykes/AP

Eau de … eat crow? Adam Levine is likely feeling a little sheepish today after pal Christina Aguilera caught him contradicting himself on Twitter.

On Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] personality and style” and retail for $36-$65.

However, Aguilera must have a fabulous memory or a Twitter-savvy friend: Friday she Tweeted a link back to a March 2011 Tweet of Levine’s, which read, “I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.”

“Haha @AdamLevine,” Aguilera wrote in reply. “What a difference a year makes …”

However, her detective work wasn’t totally mean-spirited; Levine’s fellow Voice mentor, who has several scents of her own, sent him her best wishes, too, writing, “Welcome to the celebrity fragrance family!” Tell us: Would you still consider buying Levine’s fragrances?

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Showing 127 comments

dgore on

WHO CARES !!!

Swissy on

Perfect, mrsmass! couln’t have been more on the mark! LOL!

Becky on

Ditto what mremass said..I just about spit water on my keyboard laughing so hard..

Courtney on

stars have been doing this for 25 years it’s nothing new. his fragrance won’t make a dent in the market it’s already flooded

Char on

The smell is arrogance. One spray and you are an A**hole for an entire day. Some people are able to achieve this without paying scent !

Darrah on

Oh my GATO, MRSMASS…too damn funny!!!

Frederick on

Adam… Preparation H might be more apppropriate to capture your “scent.”

Deborah on

No I wouldn’t but that is not affected by the story. Every celebrity scent could be called, “Arrogance.” Who wants that scent?

sam on

does it smell like jagger

anen on

Good work Christina! I hate hypocrites

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