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Does Adam Levine’s New Fragrance Smell of Hypocrisy?

03/12/2012 at 06:00 PM ET

Christina Aguilera, Adam Levine
Jon Kopaloff/FilmMagic; Inset: Charles Sykes/AP

Eau de … eat crow? Adam Levine is likely feeling a little sheepish today after pal Christina Aguilera caught him contradicting himself on Twitter.

On Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] personality and style” and retail for $36-$65.

However, Aguilera must have a fabulous memory or a Twitter-savvy friend: Friday she Tweeted a link back to a March 2011 Tweet of Levine’s, which read, “I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.”

“Haha @AdamLevine,” Aguilera wrote in reply. “What a difference a year makes …”

However, her detective work wasn’t totally mean-spirited; Levine’s fellow Voice mentor, who has several scents of her own, sent him her best wishes, too, writing, “Welcome to the celebrity fragrance family!” Tell us: Would you still consider buying Levine’s fragrances?

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Making dollars on scents: One Direction, Scarlett Johansson, more stars strike perfume deals (POPSTYLE) | PopWatch | EW.com on November 30th, 2012

[...] spokesperson, scoring a fragrance deal is a great way for to make some extra cash… just ask Adam Levine. Or Brad [...]

Adam Levine: I’m Revoking My Ban on Celebrity Fragrances | on February 8th, 2013

[...] put an official ban on celebrity fragrances. Punishable by death from this point forward.” So Tweeted Adam Levine in March 2011. We have to assume he’s changed his mind, however, because he just released his first [...]

Adam Levine on his new, Dior-worthy celebrity fragrance: ‘It smells like sh-t’ - Music. Movies. News. on February 8th, 2013

[...] interesting about Adam’s latest career move is that, in 2011, he famously tweeted that he wanted to “put an official ban on celebrity fragrances. Punishable by death from this point [...]

Adam Levine: I’m Revoking My Ban on Celebrity Fragrances on February 9th, 2013

[...] to put an official ban on celebrity fragrances. Punishable by death from this point forward.” SoTweeted Adam Levine in March 2011. We have to assume he’s changed his mind, however, because he just released his first eponymous [...]

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