See Cameron Diaz's First 'Time' Modeling for Tag Heuer

03/09/2012 at 06:00 PM ET

Cameron Diaz Tag Heuer
Courtesy Tag Heuer

She’ll never be late for an event again! Cameron Diaz is the new face of Tag Heuer’s “Lady Link” watch collection, serving as a spokeswoman — and muse — for the luxe brand’s feminine timepieces.

“I’m the first one to represent it and I feel really honored to be a part of it,” she says in the behind-the-scenes clip below. “It’s more than just a timepiece — it’s a piece of jewelry.”

Diaz, who made an appearance on behalf of the brand in Basel, Switzerland, earlier this week, will also help the company raise funds and awareness for United Nations Women and other such charities.

Learn more — and watch the star crack up her crew! — in the clip below.

SHOP THE STARS’ FAVORITE STUFF IN ‘I REALLY LOVE MY …’

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rooa on

She looks stunning.

Hairstyle on

nice

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[...] Cameron Diaz’s first Tag Heur ads – peoplestylewatch [...]

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hair extensions on

All of our hair is temple hair, meaning it was cut from the temple and not mixed in the process, all hair is kept aligned in the same direction. This process is very important! If hair cuticle is not all aligned in the same direction, it will start to tangle as soon as you wash it. Some hair may look very nice when you first receive it, but after a few washes it becomes dull, dry and start to tangle, you can brush all you want and the minute you stop brushing it will just tangle again and will have that “Birds Nest” look to it the minute you stop brushing it. This means that the hair is not temple hair! it is hair that has been collected from different donors, some cuticles facing up and some down, basically “LEFT OVERS” all the tangling in your hair is the effect of using cheap leftovers hair!

Cindy on

Very Sophisticated look. Wish I knew the designer of the elegant white gown.

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