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How Your Perfume Buy Can Help Save Lives

03/07/2012 at 04:30 PM ET

Acqua for Life

We take our long hot showers and cool drinks for granted, but the reality is that many children throughout the world don’t have access to clean drinking water. To bring attention to the cause — for a third straight year — Giorgio Armani Fragrances is teaming with the UNICEF Tap Project to sponsor “Acqua for Life,” raising funds that will be used to improve access to clean, safe water for children worldwide. For every Acqua di Giò for men and Acqua di Gioia for women spray cologne or gift set purchased in the U.S. through March 31, Armani will donate $1 to the cause; the brand will also donate $1 (up to $100,000) for each person who “Likes” the Acqua for Life page on Facebook. Additionally, for each 10 ml Acqua di Gioia rollerball eau de parfum purchased this month, Armani will donate 100 percent of the retail price — about $15 — to the U.S. Fund for UNICEF. Restock your fragrance collection now at

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