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Adam Levine Launching Men’s, Women’s Fragrances

03/07/2012 at 06:00 PM ET

Adam Levine
Jon Kopaloff/FilmMagic

He’s already dominating The Voice, and now he’s moving onto … the nose? Adam Levine is developing his very first fragrances, scents for both men and women, which will “reflect [his] personality and style,” according to a release.

The fragrances, called 222 (his lucky number) will debut in May 2013 for $36-$65. Gift sets and related products will follow seasonally.

To create the scents, the Maroon 5 frontman and Voice mentor teamed with ID Perfumes, the masterminds behind Katy Perry‘s Purr and Meow! fragrances. And it sounds like the company has very high expectations for its new celebrity face.

“Adam is a performer with tremendous charisma — both on stage and on TV,” ID CEO Ilia Lekach said in a release. “Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.” Tell us: What do you think Levine’s scents will smell like?

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Courtney on March 7th, 2012

It’s called 222 because that’s his lucky number

Fashion ModREn » Adam Levine Launches Men’s and Women’s Fragrances on March 8th, 2012

[...] The line, which will hit shelves in May 2013, is named 222—Levine’s lucky number—and is being produced by ID Perfumes, the company behind Katy Perry’s scents, People.com reports. [...]

Fashionable Tide » Adam Levine Launches Men’s and Women’s Fragrances on March 9th, 2012

[...] The line, which will hit shelves in May 2013, is named 222—Levine’s lucky number—and is being produced by ID Perfumes, the company behind Katy Perry’s scents, People.com reports. [...]

Hot A$$ Adam Levine to Launch Fragrance » Addicted to All Things Pretty on March 11th, 2012

[...] A$$ Adam Levine to Launch Fragrance Mar 102012   Oh and I WILL be buying both… Via Style News – The fragrances, called 222 (his lucky number) will debut in May 2013 for $36-$65. Gift sets [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | Screw Cable on March 12th, 2012

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Tweens Videos For Tweens: Does Adam Levine’s New Fragrance Smell of Hypocrisy? Kids & Teens on March 12th, 2012

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? « Breaking News | Latest News | Current News on March 12th, 2012

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | Celebrity Mess on March 12th, 2012

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | Celebrity Most Wanted on March 13th, 2012

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | on March 13th, 2012

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | Howdy, Bud! on March 13th, 2012

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? on March 13th, 2012

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | Online Latest News on March 13th, 2012

[...] Wednesday, th&#1077 Maroon 5 thespian announced tact f&#959r h&#1110&#1109 initial fragrances f&#959r group &#1072n&#1281 women, both called 222. According t&#959 a relief, th&#1077 scents [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | xalyzax on March 14th, 2012

[...] doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | Screw Cable on March 14th, 2012

[...] doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments « Breaking News | Latest News | Current News on March 14th, 2012

[...] here: Adam Levine doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | on March 15th, 2012

[...] doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | Howdy, Bud! on March 15th, 2012

[...] doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | The RealN3ws Post on March 15th, 2012

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments on March 16th, 2012

[...] regret h&#1110&#1109 anti-celebrity cologne comments — &#1072nd h&#1077’s proud t&#959 b&#1077 releasing one, [...]

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | The RealN3ws Post on March 18th, 2012

[...] here: Adam Levine doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Check Out Adam Levine’s Buzz Cut | Celebrity Mess on March 22nd, 2012

[...] (this week’s PEOPLE cover subject) recently caused a bit of a stir when he announced plans to launch a fragrance — and pal Christina Aguilera called him out for anti-celebrity fragrance comments he’d [...]

Check Out Adam Levine’s Buzz Cut « Breaking News | Latest News | Current News on March 22nd, 2012

[...] (this week’s PEOPLE cover subject) recently caused a bit of a stir when he announced plans to launch a fragrance — and pal Christina Aguilera called him out for anti-celebrity fragrance comments he’d made in [...]

Check Out Adam Levine’s Buzz Cut | USA Press on March 23rd, 2012

[...] (this week’s PEOPLE cover subject) recently caused a bit of a stir when he announced plans to launch a fragrance — and pal Christina Aguilera called him out for anti-celebrity fragrance comments he’d [...]

Cap on October 17th, 2012

Hi Jane,I don’t have any Cozy Fireside left but the new Fall Catalog will be available September 1 and it may be conimg back. Check back with me and I’ll do my best to get you what you want. Kierstin 801-389-8211

The Colognes We Like To Smell On Our Men | on December 13th, 2012

[...] who spritzes on a different perfume every day of the week, I love a man with an appreciation for cologne. Especially since so many guys think fragrance involves a rigorous shower with Irish Spring or [...]

Adam Levine has high promises with debut fragrances – The Marquee Blog - CNN.com Blogs on February 7th, 2013

[...] musician and budding actor revealed the two self-titled fragrances in his new perfume line – which includes one for men and another for women – in Los Angeles on [...]

Syd on April 1st, 2013

It smells like grapefruit. It’s honestly the sexiest cologne I’ve ever smelled.

 

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