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Adam Levine Launching Men’s, Women’s Fragrances

03/07/2012 at 06:00 PM ET

Adam Levine
Jon Kopaloff/FilmMagic

He’s already dominating The Voice, and now he’s moving onto … the nose? Adam Levine is developing his very first fragrances, scents for both men and women, which will “reflect [his] personality and style,” according to a release.

The fragrances, called 222 (his lucky number) will debut in May 2013 for $36-$65. Gift sets and related products will follow seasonally.

To create the scents, the Maroon 5 frontman and Voice mentor teamed with ID Perfumes, the masterminds behind Katy Perry‘s Purr and Meow! fragrances. And it sounds like the company has very high expectations for its new celebrity face.

“Adam is a performer with tremendous charisma — both on stage and on TV,” ID CEO Ilia Lekach said in a release. “Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.” Tell us: What do you think Levine’s scents will smell like?

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Showing 28 comments

Adam Levine Explains Those Anti-Celebrity Fragrance Comments | The RealN3ws Post on March 18th, 2012

[...] here: Adam Levine doesn’t regret his anti-celebrity fragrance comments — and he’s proud to be releasing one, [...]

Check Out Adam Levine’s Buzz Cut | Celebrity Mess on March 22nd, 2012

[...] (this week’s PEOPLE cover subject) recently caused a bit of a stir when he announced plans to launch a fragrance — and pal Christina Aguilera called him out for anti-celebrity fragrance comments he’d [...]

Check Out Adam Levine’s Buzz Cut « Breaking News | Latest News | Current News on March 22nd, 2012

[...] (this week’s PEOPLE cover subject) recently caused a bit of a stir when he announced plans to launch a fragrance — and pal Christina Aguilera called him out for anti-celebrity fragrance comments he’d made in [...]

Check Out Adam Levine’s Buzz Cut | USA Press on March 23rd, 2012

[...] (this week’s PEOPLE cover subject) recently caused a bit of a stir when he announced plans to launch a fragrance — and pal Christina Aguilera called him out for anti-celebrity fragrance comments he’d [...]

Cap on October 17th, 2012

Hi Jane,I don’t have any Cozy Fireside left but the new Fall Catalog will be available September 1 and it may be conimg back. Check back with me and I’ll do my best to get you what you want. Kierstin 801-389-8211

The Colognes We Like To Smell On Our Men | on December 13th, 2012

[...] who spritzes on a different perfume every day of the week, I love a man with an appreciation for cologne. Especially since so many guys think fragrance involves a rigorous shower with Irish Spring or [...]

Adam Levine has high promises with debut fragrances – The Marquee Blog - CNN.com Blogs on February 7th, 2013

[...] musician and budding actor revealed the two self-titled fragrances in his new perfume line – which includes one for men and another for women – in Los Angeles on [...]

Syd on April 1st, 2013

It smells like grapefruit. It’s honestly the sexiest cologne I’ve ever smelled.

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