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Adam Levine Launching Men's, Women's Fragrances
He’s already dominating The Voice, and now he’s moving onto … the nose? Adam Levine is developing his very first fragrances, scents for both men and women, which will “reflect [his] personality and style,” according to a release.
The fragrances, called 222 (his lucky number) will debut in May 2013 for $36-$65. Gift sets and related products will follow seasonally.
To create the scents, the Maroon 5 frontman and Voice mentor teamed with ID Perfumes, the masterminds behind Katy Perry‘s Purr and Meow! fragrances. And it sounds like the company has very high expectations for its new celebrity face.
“Adam is a performer with tremendous charisma — both on stage and on TV,” ID CEO Ilia Lekach said in a release. “Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.” Tell us: What do you think Levine’s scents will smell like?