Adam Levine Launching Men's, Women's Fragrances

03/07/2012 at 06:00 PM ET

Adam Levine
Jon Kopaloff/FilmMagic

He’s already dominating The Voice, and now he’s moving onto … the nose? Adam Levine is developing his very first fragrances, scents for both men and women, which will “reflect [his] personality and style,” according to a release.

The fragrances, called 222 (his lucky number) will debut in May 2013 for $36-$65. Gift sets and related products will follow seasonally.

To create the scents, the Maroon 5 frontman and Voice mentor teamed with ID Perfumes, the masterminds behind Katy Perry‘s Purr and Meow! fragrances. And it sounds like the company has very high expectations for its new celebrity face.

“Adam is a performer with tremendous charisma — both on stage and on TV,” ID CEO Ilia Lekach said in a release. “Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.” Tell us: What do you think Levine’s scents will smell like?

SHOP STARS’ SIGNATURE SCENTS

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Courtney on

It’s called 222 because that’s his lucky number

Fashion ModREn » Adam Levine Launches Men’s and Women’s Fragrances on

[...] The line, which will hit shelves in May 2013, is named 222—Levine’s lucky number—and is being produced by ID Perfumes, the company behind Katy Perry’s scents, People.com reports. [...]

Fashionable Tide » Adam Levine Launches Men’s and Women’s Fragrances on

[...] The line, which will hit shelves in May 2013, is named 222—Levine’s lucky number—and is being produced by ID Perfumes, the company behind Katy Perry’s scents, People.com reports. [...]

Hot A$$ Adam Levine to Launch Fragrance » Addicted to All Things Pretty on

[...] A$$ Adam Levine to Launch Fragrance Mar 102012   Oh and I WILL be buying both… Via Style News – The fragrances, called 222 (his lucky number) will debut in May 2013 for $36-$65. Gift sets [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | Screw Cable on

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Tweens Videos For Tweens: Does Adam Levine’s New Fragrance Smell of Hypocrisy? Kids & Teens on

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? « Breaking News | Latest News | Current News on

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | Celebrity Mess on

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | Celebrity Most Wanted on

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

Does Adam Levine’s New Fragrance Smell of Hypocrisy? | on

[...] Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] [...]

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