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See Charlotte Casiraghi's First Gucci Ad

03/06/2012 at 06:00 PM ET

Charlotte Casiraghi Gucci AdCourtesy Gucci

We didn’t have to wait long: Charlotte Casiraghi’s first “Forever Now” ad for Gucci debuted Tuesday, and as expected, it’s especially pretty. Casiraghi is from a long line of beauties, including her grandmother, Princess Grace of Monaco, and her mother Princess Caroline, who both modeled for magazines.

Appropriately, the competitive equestrian was photographed (by Peter Lindbergh) in front of a stable for her first campaign, a nod to her work and founder Guccio Gucci’s fascination with the art of riding, according to a release.

“[Charlotte] not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Gucci creative director Frida Giannini — who’s designed Casiraghi’s riding outfits in the past — said in the release. “I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this house. Charlotte brings the spirit of Gucci to life so elegantly.”

The model sounds equally smitten. “I admire Frida’s talent as a designer,” she added in the release, “and she has really managed to reinvent the codes of Gucci by giving them a modern twist and timeless elegance.”

Casiraghi’s ads will appear in newspapers and magazines beginning Wednesday; her relationship with the brand will last at least two years, and as part of her campaign, she’ll be shot by three more of the world’s most respected fashion photographers in a series of elegant sittings. Tell us: What do you think of Casiraghi’s first Gucci ad?

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Showing 63 comments

Kate Tops Vanity Fair’s Best-Dressed List | Screw Cable on

[...] for the first time ever (sadly, Prince William is not named). Rounding out the famous royals is Monaco’s Charlotte Casiraghi, daughter of Princess [...]

MsAtt on

she is stunning. I feel Gucci made a wise choice, and I hope to continue to see her in the future.

Patrice on

I am not sure where you are getting your information, but great topic.

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