See Charlotte Casiraghi's First Gucci Ad

03/06/2012 at 06:00 PM ET

Charlotte Casiraghi Gucci AdCourtesy Gucci

We didn’t have to wait long: Charlotte Casiraghi’s first “Forever Now” ad for Gucci debuted Tuesday, and as expected, it’s especially pretty. Casiraghi is from a long line of beauties, including her grandmother, Princess Grace of Monaco, and her mother Princess Caroline, who both modeled for magazines.

Appropriately, the competitive equestrian was photographed (by Peter Lindbergh) in front of a stable for her first campaign, a nod to her work and founder Guccio Gucci’s fascination with the art of riding, according to a release.

“[Charlotte] not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Gucci creative director Frida Giannini — who’s designed Casiraghi’s riding outfits in the past — said in the release. “I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this house. Charlotte brings the spirit of Gucci to life so elegantly.”

The model sounds equally smitten. “I admire Frida’s talent as a designer,” she added in the release, “and she has really managed to reinvent the codes of Gucci by giving them a modern twist and timeless elegance.”

Casiraghi’s ads will appear in newspapers and magazines beginning Wednesday; her relationship with the brand will last at least two years, and as part of her campaign, she’ll be shot by three more of the world’s most respected fashion photographers in a series of elegant sittings. Tell us: What do you think of Casiraghi’s first Gucci ad?

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Showing 63 comments

Kim on

This girl is gorgeous! She looks VERY much like her mother.

indorado22 on

She is a beauty in her own right. If you properly read the article, you would have noticed the mention not only to her looks but that she is an accomplished rider. Something that Gucci has always stood for in it’s classy designs. As a fellow equestrian and a long time admirer of Charlotte’s riding accomplishments (which by the way can’t be done by looks, only talent) I say good for her. The love of horses is a passion that can not be passed down through beautiful genes:)

Lauren on

Charlotte’s gorgeous and very natural. I have known about her since for quite a while and in which ever situation she has always looked stunning. She doesn’t have over styled hair like Kate Middleton. Neither does she wear as much make-up. Charlotte looks just as perfect in jeans and a T-shirt. Some people get everything…..sigh…..

Renn on

Miss Casiraghi is one of the world’s truly beautiful women. I think she’s gorgeous in spontaneous settings, such as at equestrian events. She is the PERFECT choice for Gucci. But I’ve been around advertising for years. I don’t like the “look” in the ad and I don’t like the photodirection.

You’ve got THIS to work with and this is what you came up with? I have names and numbers of people Gucci should contact. To muck this up is a tragedy.

You have the makings of the greatest ads in history. It looks as if you “rushed” it. Or something.

Take time and make the advertising as delectable as she is. FOREVER NOW even has a not-so-perfect ring to it.

Fire the agency and take advantage of this Royal Moment.

Cara on

She is a true beauty, unlike the very homely Kate Middleton, but why is she doing this? She should donate the proceeds to charity.

mary on

she is absolutely average, absolutely nothing special.
i’m sure, any girl would look nice, if gucci was interested.
just saying.

Kate on

I think, USA is in deep trouble, if you all think, she is beautifull.
Try going to Europe, you’ll see what gorgeous really means.

Emily on

I my wish before was that Prince William would have married her….now all my hope goes to Harry. She’s obviously stunning and she has gorwn up in very similar circumstances (losing a parent and growing up a royal). Merging Diana’s genes with Grace’s what beautiful children they would have.

Pam on

I remember reading (I think it was in People!) way back in the mid-70’s (ok I admit I am no spring chicken) that Caroline went to a fortune teller located in Paris’s Left Bank. The woman told Caroline her first daughter would look almost identical to her. Boy, was that ever an accurate reading! The teller also predicted Caroline would live to 90. Time will tell!

Karen on

I think Charlotte is stunning and very beautiful. She does look very much like her mother Princess Caroline, when she was younger. To say that William should have married this young girl instead of the beautiful woman he’s in love with is just rubbish. I never thought Diana was all that good looking. She led a miserable life and if anything was to be learned from that whole mess, let the royals marry who they want. I think Kate and William make a beautiful couple and will have beautiful happy children.

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